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OSSA

Online advertising for SMBs

OSSA logo
1-20 employees
  • B2B
  • Digital Media
  • Advertising
  • Automation
Holborn, London, UK

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Company mission

To enable small companies to use creative digital advertising to grow their business - without having to engage an ad agency or design their own ads

Our take

Digital advertising is no longer just a nice-to-have. As consumers pivot online, it’s a must-do. However, solo entrepreneurs and small businesses (SMBs) don’t have the budget, expertise, or time to compete with enterprise digital teams. With SMBs making up a large majority of businesses at large, however, this means there’s a substantial market for digital advertising tools aimed at this group. That’s what OSSA is hoping to net.

Slated for launch in early 2023, OSSA is looking to develop a platform that allows SMB owners and solo entrepreneurs to automatically generate digital marketing. The result won’t just be easy-access and affordable graphic design: OSSA is aiming to incorporate ad science into the design algorithm too.

This, in theory, would give smaller businesses rapid access to the kind of top-tier content otherwise reserved for high budget teams. We know, too, from the success of adtech add-ons for sites like Hootsuite, that there’s a high SMB appetite for tools like this. It will be interesting to see if OSSA can appeal to it in a way that differs from rivals like Pencil, and automated advertising services more broadly.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Flexible working
  • 30 days holiday
  • Health insurance

Leadership

Guy Murphy

(Co-founder)

Spent 16 years in various senior roles, ultimately serving as Deputy Chairman, then over a decade as Worldwide Planning Director at J. Walter Thompson Worldwide. Currently works as Chief Strategy Officer at Wunderman Thompson.

Fadi Khater

(Co-founder)

Has experience in senior account management at Leo Burnett and JWT, and various aspects of brand management, development, and communication at Delta Partners, du, and Qtel. Also founded digital marketing agency Netizency.