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Oatly's mission is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.
Oatly is a food production company that creates alternative dairy products for consumers seeking more nutritional and sustainable options. According to the company, clients choosing to drink a cup of Oatly instead of a cup of cow’s milk reduce greenhouse gas emissions, land use, and energy consumption.
Oatly sets itself apart through its patented enzyme technology that turns fiber-rich oats into nutritional liquid food, specially designed for humans' digestive system. Moreover, Oatly is setting out to develop products that have maximum nutritional value and minimal environmental impact, which is why all of the formulas behind its products are based on Swedish research from Lund University.
In 2021, Oatly went public, debuting at an impressive valuation of $13 billion - clear evidence that the company is one of the biggest players in the plant-based food market. Atop a series of new product launches and collaborations, such as with Ya YA Foods, the company has secured significant funding that will enable it to focus on capturing the "underlying global demand" for its products as well as make further improvements to its supply chain.
Kirsty
Company Specialist at Welcome to the Jungle
Jul 2020
$200m
LATE VC
Björn Öste
(Member of the Board of Directors)Also co-founded Dynamic Software in 1986, United Pancakes in 2009 and Good Idea Drinks in 2015. Having founded Oatly in 1997, was the Chairman of the Board for 15 years and has since been a Member of the Board of Directors.
Toni Peterson
(Member of the Board of Directors)Became CEO of Oatly in 2014. Previously, they were CEO of Boblbee, and founded Koi Concept, a high-premium lifestyle brand, as well as real estate company Spångatan Fastighetsförvaltning.
Jean-Christophe took over as CEO of Oatly in June 2023. Previously, he was a member of the Mars Leadership Team leading Mars Edge, a new entrepreneurial segment of Mars dedicated to human nutrition.