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To turn online shopping into an experience.
Immersive shopping experiences are becoming a standard part of e-commerce and forward-thinking brands are conceiving metaverse types of interactive virtual stores as part of that story. Indeed, research has shown that 70% of consumers who visit virtual stores have made purchases.
However, until Obsess, these virtual stores were the fancy of luxury brands, created as one-offs through agencies. Obsess is the first company to provide a fully customisable virtual store experience in a SaaS package.
Growth for Obsess will require further improvements of the technology. While its virtual stores are certainly engaging, the company has to truly wow executives in order to convince them that its technology can complement or supplant shopping experiences that they have already heavily invested in.
Freddie
Company Specialist at Welcome to the Jungle
Jun 2021
$10m
SERIES A
Oct 2020
$3.4m
SEED
This company has top investors
Neha Singh
(CEO)Led engineering and product teams at Google, Vogue, a luxury e-commerce startup, and built platforms and products reaching millions of users. Received graduate degree in Computer Science from MIT.