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Odore

Digital product sampling platform

Odore logo
1-20 employees
  • B2C
  • B2B
  • Big data
  • Marketing
  • Internet of Things
  • Advertising
  • Consumer Goods
Mayfair, London, UK

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Company mission

Odore's mission is to bring digital and data to sampling, providing data driven sampling solutions so brands get to know their customers better.

Our take

According to Odore, samples are one of the most important factors in buying decisions, yet the distribution infrastructure did not develop in order to cater for this. Moreover, the customer insights influencing buying decisions are often undervalued. Odore aims to solve these problems by using data-driven methods to ensure that the brands’ products reach the right customers.

Odore works with more than 80 beauty brands, including LVMH, Estee Lauder, and L’Oréal and their main focus is to develop curated experiences to engage with customers in order to attract more brands in their portfolio. It acts both as a sampling service but also as an insight data platform. Odore distributes fragrance samples online, attracting consumers through hyper-targeted social media and email marketing campaigns, but also offline, through vending machines that dispense samples. In exchange for the samples, consumers express their honest feedback about the product.

The company will use recent funding to further the startup’s mission of putting customer engagement back into the hands of brands, investing in its platform capabilities, international expansion and expanding the team.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • We offer a highly incentivised financial package which includes generous stock options, target based bonus and competitive compensation
  • You will have flexible work hours and the complete freedom to work from home or any part of the world
  • Each team member will be given access to Perkbox where you can choose from hundreds of benefits and wellbeing experiences
  • Work from home opportunities

Company values

  • We are creative
  • We are results-driven
  • We are humble
  • We put the team first
  • We are proactive

Funding (last 2 of 3 rounds)

Aug 2023

$5m

SEED

Jan 2022

$1.4m

SEED

Total funding: $7.2m

This company has top investors

Leadership

Armaan Mehta

(Co-founder)

Studied Mathematics and Economics at LSE. Previously worked in the M&A Department at VD&P Corporate Finance for 1 year.

Karan Gupta

(Co-founder)

Studied Management at LSE. Previously worked in the Marketing Department at Zomato for 3 months.