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OfferFit
AI platform making A/B testing obsolete
- 21-100 employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- Machine Learning
- SaaS
- Automation
- Government Center, Boston, MA
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Company mission
To accelerate the creation of knowledge - because with more and better knowledge, there’s no telling how substantially life can improve in the coming generations.
Few candidates hear
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Our take
In the realm of digital marketing, traditional A/B testing is facing significant challenges in optimizing and personalizing communication strategies. The limitations of this approach, which is employed to measure the effectiveness of different messages among user groups, include scalability issues and the inability to continuously adapt to evolving user behaviors.
OfferFit addresses these industry challenges by leveraging machine learning to revolutionize digital marketing optimization. Unlike traditional A/B testing, OfferFit's approach involves algorithms trained through trial-and-error, akin to how humans learn. This method allows for ongoing adjustments, ensuring continuous optimization over time.
The recent closure of a successful funding round signals a bright future for OfferFit. This significant investment will be channeled into expanding the platform's research and development, and strengthening sales and marketing operations. As the company secures additional support and proves its value to large customers, it aims to solidify its position as a trailblazer in automated, personalized marketing at scale.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Generous PTO policy: Starting at 25 days PTO per year
- 100% remote work environment: With flexible hours
- Quarterly gatherings: Where we meet in person in different cities to work together, bond as a team, and celebrate our progress
- Weekly team events: Lunch and learns, trivia, virtual escape rooms, town halls, and team health "barometer" meetings
Company values
- Like our models, we constantly experiment and improve
- We move with a sense of urgency
- We deliver an awesome customer experience
- We seek diversity of experience & perspective
- We keep our commitments
- We take AI ethics seriously, even if it means turning down work
- We make decisions based on evidence
- We take care of each other
Funding (2 rounds)
Nov 2023
$25m
SERIES B
Nov 2021
$14m
SERIES A
Total funding: $39m
This company has top investors
Leadership
George Khachatryan
(CEO)Previously co-founded the educational software for schools company, Reasoning Mind. They also worked as an Associate Partner at McKinsey & Company before co-founding OfferFit in 2020.
Victor Kostyuk
(CTO)Previously worked at the Boston Consulting Group in multiple Data Scientist roles. Prior to that they worked at Reasoning Mind for over 6 years in multiple roles.
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