OfferFit

AI platform making A/B testing obsolete

OfferFit logo
101-200 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Marketing
  • Machine Learning
  • SaaS
  • Automation
Government Center, Boston, MA

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Company mission

To accelerate the creation of knowledge - because with more and better knowledge, there’s no telling how substantially life can improve in the coming generations.

Our take

In the realm of digital marketing, traditional A/B testing is facing significant challenges in optimizing and personalizing communication strategies. The limitations of this approach, which is employed to measure the effectiveness of different messages among user groups, include scalability issues and the inability to continuously adapt to evolving user behaviors.

OfferFit addresses these industry challenges by leveraging machine learning to revolutionize digital marketing optimization. Unlike traditional A/B testing, OfferFit's approach involves algorithms trained through trial-and-error, akin to how humans learn. This method allows for ongoing adjustments, ensuring continuous optimization over time.

Recently the company was acquired by Braze, positioning it for an even brighter future. This move brings OfferFit's tech into a much bigger platform, giving it the scale and support to level up even faster. With both teams now working together, we're talking about a new era of smart, personalized customer experiences that actually feel human. It's a big win for marketing and a huge step toward a future where AI doesn't just assist but understands.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Generous PTO policy: Starting at 25 days PTO per year
  • 100% remote work environment: With flexible hours
  • Quarterly gatherings: Where we meet in person in different cities to work together, bond as a team, and celebrate our progress
  • Weekly team events: Lunch and learns, trivia, virtual escape rooms, town halls, and team health "barometer" meetings

Funding (2 rounds)

Nov 2023

$25m

SERIES B

Nov 2021

$14m

SERIES A

Total funding: $39m

This company has top investors

Leadership

George Khachatryan

(Co-Founder & CEO)

Previously co-founded the educational software for schools company, Reasoning Mind. They also worked as an Associate Partner at McKinsey & Company before co-founding OfferFit in 2020.

Victor Kostyuk

(Co-Founder & CTO)

Previously worked at the Boston Consulting Group in multiple Data Scientist roles. Prior to that they worked at Reasoning Mind for over 6 years in multiple roles.