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Omnia Fishing
Personalized tackle shopping
- 1-20 employees
- B2C
- Lifestyle
- Sports
- eCommerce
- Golden Valley, MN
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Company mission
To help anglers across the US catch more fish.
Our take
In recent years, small fishing gear suppliers have been overtaken by big-name retailers who push their own in-house brands. This means that more anglers are losing out on the local knowledge and expertise that smaller tackle shops offer. Omnia Fishing solves this problem by allowing anglers to buy and organize fishing gear depending on the body of water they fish in.
Omnia's innovative "shop by lake" concept sets it apart from more traditional fishing gear marketplaces, leveraging data from over 70,000 lakes across the country. Customers can purchase tackle that caters to specific seasons, species, fishing styles and types of water bodies. Omnia offers leading brands such as Megabass, and a premium membership that gives customers discounts and early access to products.
By combining the personal service and knowhow of small fishing shops with the platform and technology of large-scale retailers, Omnia has made an impressive mark on the tackle market. The company has recently secured an additional $2.1 milion in funding, and has set its sights on increasing the range of products and brands they offer. This will be an instrumental part of their continued success.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Employee discount
Company values
- Run lean and be resourceful.
- Be agile (lowercase A with enough common sense Agile methodology mixed in) and compete to exceed expectations.
- Move fast and improve things.
- Innovate and climb to new heights by thinking differently.
- We trust our instincts but we always validate with data. Iterate rapidly by testing hypotheses that can be proven or disproven through data-based event outcomes.
- Stay Customer-Centric: customer service and success is everyone’s job.
Funding (last 2 of 5 rounds)
Mar 2022
$4m
EARLY VC
Feb 2021
$2.1m
SEED
Total funding: $8.8m
This company has top investors
Leadership
Matthew Johnson
(CEO)Previously co-founded Contour Innovations, and worked as Director of Business Development at Navico.
Dan Wick
(CTO)Previously worked as VP of Technology at RedStamp, and was Product Manager at the Taylor Corporation.