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To create the global trust infrastructure for digital media, so we can always discern between what is real, human, provable content, and what is fake.
22% female employees
The onset of deepfakes and misleading AI-generated content is making it ever harder to determine fake news from reality. At its best, this has dampened the trust between the public and the content they see online. At its worst, it has escalated dangerous situations.
OpenOrigins wants to safeguard the world's content by providing blockchain-powered validation and security for content assets. The ultimate idea is to create a trust layer for the internet so that truth can always be proven.
Its a valuable undertaking, and a service that will surely be well-received by any business with content to protect. The company already works with partners across the media ecosystem, ensuring that while they are able to benefit from AI they can also avoid risk to their businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2024
$4.5m
SEED
Manny Ahmed
(Co-founder)Researcher at the University of Cambridge, where whilst carrying out his PhD, he became interested in deepfakes, ultimately landing on provenance as the only solution to distinguish real content.
Ari Abelson
(Co-founder)Ari has had over five years of scaling high-growth startups. He first began working on the deepfake problem when consulting on disinformation strategies.