OpenSponsorship
Sports sponsorship marketplace
- 1-20 employees
- B2C
- Marketplace
- Events
- Sports
- Chelsea, New York, NY
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Company mission
To democratize the $70 billion sponsorship industry; making this marketing channel accessible to ALL brands.
Our take
OpenSponsorship is an online platform that focusses on allowing brands to connect with sponsorship opportunities, mainly in processional sports - a fast-growing and lucrative market. By making it easier for brands to discover and sponsor athletes, teams, and events, OpenSponsorship is breaking down the barriers in an industry traditionally dominated by the top 5%.
What really sets OpenSponsorship apart though its its mission to level the playing field. In a $60B industry, it's often the non-top 5% of athletes and properties that struggle to secure sponsorship deals. That's whee OpenSponsorship comes in, focusing on giving these overlooked players a chance to thrive.
It's also expanded into music, tackling the same issues where the top 5% dominate the revenue. And with backing from Serena Ventures, the investment firm of tennis legend Serena Williams, OpenSponsorship is in an excellent position for growth as it continues to disrupt traditional sponsorship models across multiple industries.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Apr 2022
$1m
SEED
Oct 2021
$4m
SEED
Total funding: $6.3m
Leadership
Ishveen Jolly
(Founder & CEO)Previously served as CEO for Auxus Strategic Solutions. Experience in sponsorship for Nimbus Communications Limited and Sports Merchandise Global.