Opinary
Polling tools for journalists and publishers
- 21-100 employees
- B2B
- Enterprise
- Market research
- Digital Media
- SaaS
- Media
- Mitte, Berlin, Germany
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Company mission
help people make up their minds.
-6% employee growth in 12 months
Our take
As traditional newspapers and publishers have faced major disruption and falling readership, they have come to realise that they need to both listen to their readers and find new ways to engage them. Opinary helps them do both.
Opinary’s opinion-sharing tools provide a seamless, one-click opportunity for journalists to engage their readers and publishers to find out valuable information about their readers’ views and opinions.
The company aims to further internationalize their business and increase their impact on users by providing even deeper insights and letting publishers thrive on user-friendly and cookie-free advertising.
The product has found a winning reception among publishers and brands. However, these are the behemoths of what many commentators take to be a dwindling industry, written journalism. Affinity, a global adtech platform, acquired Opinary in 2023 and this may go someway to expand Opinary's previous focus on journalism and publishing. The combination of Affinity's global reach and Opinary's polling technology is intended to bring first-party data to Affinity's partners through Opinary's polling technology.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We provide a flexible working environment. Choose your working hours, take unlimited work-from-home and holidays, and choose your preferred laptop
Company values
- Grow & Experiment
- Ownership
- Care & Respect
- Orient & Empower
Funding (2 rounds)
Jan 2018
$3.2m
SERIES A
Mar 2016
$1.1m
SEED
Total funding: $4.2m
This company has top investors
Leadership
Cornelius Frey
(CEO)Worked as an Investment Banker at J.P. Morgan before earning an MBA from Harvard. Joined McKinsey as an Engagement Manager working in Africa before founding Opinary.
Mex Meran
(COO)Worked at the World Bank as well as Roland Berger as a Consultant before joining McKinsey as an Engagement Manager working across the African Continent.
Pia Frey
(Co-founder)An experienced journalist, Pia worked at Axel Springer before founding their own political visualisation tool, Pressekompass. Pia also has authored Amazon bestsellers and worked as an editor for leading publication, the Welt.