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Optimera
Publisher technology suite
- 1-20 employees
- B2B
- Publishing
- Analytics
- SaaS
- Civic Center, New York, NY
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Company mission
To solve real publisher problems and create lift.
Our take
Incubated at the Daily News Innovation Lab, Optimera is focused on facilitating the relationship between publishers and advertisers. As part of this, the company has created a suite of tools for publishers to automate revenue solutions and in turn increase revenue, key metrics and efficiency.
Optimera sets itself apart in the market by being focused on serving publishers. In fact, the company was launched after founder Keith Candiotti realised that all innovation had been focused on the buy side, with publishers being largely overlooked. He, therefore, started developing viewability technology to make his job at the New York Daily News easier.
Optimera has grown organically and seen great success in the market since. Its trusted by over 3.5k websites and major publishing networks, including Bustle Digital Group, She Media, and NY Daily News.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Client centric
Leadership
Keith Candiotti
(CEO)Previously worked as Ad Operations Manager for RealClearPolitics.com, and went on to work at New York Daily News for 3 years where they worked in several roles including Director of Ad Operations & Technology.