OutPoint

For organisations that spend on marketing, their biggest questions remain “are we spending effectively?” and “where should we allocate our dollars to get more revenue?”. Outpoint has built a product that answers both questions and helps its clients optimize their marketing efforts.

• We are all owners: Actions speak louder than words. We do what we say and each embrace responsibility for both creativity and accountability. We reward increased commitment and creative freedom.
• Growth for all: We are committed to the personal and professional growth of our teammates. We encourage taking risks and support each other every step of the way. We hire for slope (where they are going) over Y intercept (where they are today).
• Customer obsessed: We maintain deep empathy for customer problems and the resulting solutions. If it doesn’t work for the customer, it doesn’t work for us. We only win when the customer wins
• In data we trust: We make decisions based on data and evidence, not gut opinions. We put in the research to form a point of view and seek out alternative data points to test our logic and assumptions
• Transparency and collaboration over control: We design our processes and information flow to prioritize honesty and transparency in all directions. We share context and communicate clearly. We believe we are most innovative when teammates make decisions using the best information available
• Humanize & simplify: We prefer to simplify and abstract away complexity. We operate in a complicated ecosystem, and we empathize there are humans involved at every step of the process
• Balance with urgency: We move with urgency, while respecting and encouraging personal balance. We are intentional in recognizing the trade-offs between long-term and short-term decisions

Total funding: $2.4m