OutPoint
Marketing spend optimization software
- 1-20 employees
- B2B
- Marketing
- Analytics
- Digital Media
- SaaS
- Advertising
- Entertainment District, Toronto, ON
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Company mission
OutPoint is on a mission to grow the digital economy through marketing science.
Our take
For organisations that spend on marketing, their biggest questions remain “are we spending effectively?” and “where should we allocate our dollars to get more revenue?”. Outpoint has built a product that answers both questions and helps its clients optimize their marketing efforts.
The company’s product is built to uniquely combine machine learning and media mix modelling to help its clients map their ad spend to revenue. In doing this, the clients are assured maximum returns on their customer acquisition spend.
The company’s recent fundraising has secured them backing from some of North America’s most disruptive entrepreneurs and VCs. They are now focused on building out their product offering to serve more clients and further distinguish themselves in the market.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Opportunity to work on real-world + high-impact modelling problems
- Competitive flexible benefits package
- Informal unlimited vacation policy
- Remote friendly (but with an office space in the heart of downtown Toronto)
- Company hardware and access to AWS credits
Funding (2 rounds)
Nov 2021
$1.2m
SEED
Jul 2021
$1.2m
SEED
Total funding: $2.4m
This company has top investors
Leadership
Rob Palumbo
(CEO)Extensive marketing experience in Marketing & Growth at Borrowell, PolicyMe, Properly and as a Founder-in-Residence at Entrepreneur First.
Sean Billings
(CTO)Previously worked as a Software Engineer at Amazon and Arup and as a Research Engineer at Spherical Defence Labs LLC.