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Ox

Wearable devices that direct workflows

Ox logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Logistics
  • Augmented Reality
  • Supply Chain
  • Automation
Downtown Bentonville, Bentonville, AR

Company mission

To revolutionize the cultural relationship with automation, to one that enhances and supports the worker.

Our take

The logistics and supply chain industry is absolutely reliant on the skill and experience of its frontline workers. However, often typecast as unskilled workers, they are among the workers receiving the least investment in training or equipment, and their workplace experience is often poor, leading to high turnover and difficulty attracting talent.

Ox aims to improve this situation, using wearable equipment (such as heads-up display visors and smartwatches) and AI-driven software designed for frontline workers in these industries. This human-centered automation allows these workers to benefit from live guidance which improves both their efficiency and safety in the workplace. Ox's technology has been adopted in the warehouses and retail operations of a number of Fortune 500 companies where it has already been shown to increase productivity by over 20%.

Ox is almost unique in its focus on the human workforce in a field which has increasingly turned to robotics to cope with a labour shortage. Investors clearly think it has found a compelling (and most cost-effective) solution and have backed the company with significant funding. This is being used to increase its marketing efforts, scale its production, and engage in further R&D. As the demand for skilled logistics and supply chain workers is only projected to increase, Ox is well positioned to grow a significant business in this space.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Company values

  • Truth
  • Initiative
  • Growth
  • Energy
  • Relevance

Funding (last 2 of 4 rounds)

Apr 2023

$12.6m

SERIES A

Feb 2022

$2.5m

EARLY VC

Total funding: $18.7m

This company has top investors

Leadership

Is also an Industry Mentor at the National Science Foundation. Was previously Lead Researcher at the Georgia Institute of Technology.