Paace

Mobile app that rewards exercise

Paace logo
1-20 employees
  • B2C
  • Personal health
  • Fitness
  • Mobile
Battersea, London, UK

Company mission

To get the world moving, while supporting local businesses.

Our take

Paace is a mobile app that rewards individuals for staying fit. The app itself tracks fitness activities like walking, running and cycling and then provides users with an in-app currency that can be used for purchases with a wide of leading brands like Trip CBD, Wild Cosmetics and many more.

Since being awarded a grant by Innovate UK, the platform has grown quickly – signing up more than 10k users and attracting over 30 brands. The platform generates revenue via partnerships with the curated set of brands featured on their marketplace.

Paace operates in a busy space, with entrenched competitors like Sweatcoin already boasting millions of users. But by building an extensive in-app marketplace, Paace has differentiated itself enough to stand out in the market. This, combined with its mission-led focus and curated selection of feel good brands, could give it the edge over incumbents.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Leadership

Edward Page

(Co-Founder)

Experienced Commercial operator with stints working across, recruitment, luxury and data/AI.

Seb Cohen

(Co-Founder)

Began their career in advertising at Grey and Wieden + Kennedy before training as a lawyer.