Pair Eyewear

The eyewear industry is dominated by a single company, Luxottica, that has been able to keep prices artificially high, especially in the kids space. By circumventing traditional channels and designing its glasses in-house, Pair has disrupted the industry with high-quality eyewear at reasonable prices.

Pair considers glasses as an accessory, an opportunity to express your identity, rather than a medical device. This has driven the company towards making bold moves, including building a proprietary IP content bank through exclusive licensing deals with beloved consumer brands like the NBA, Harry Potter and Disney.

Building on its impressive success, Pair is now looking to attract a broader customer base and offer its product overseas. Its razor-sharp margins and enticing brand will surely stand it in good stead in its attempts to attract even more users.