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Paperplanes
Direct mail programmatic marketing company
- 1-20 employees
- B2B
- Marketing
- Lead generation
- Communication
- London, UK
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Company mission
We are facilitators of sustainable multi-channel marketing, working with high growth ecommerce businesses who are looking to utilise this new approach to direct mail to supplement their existing digital comms strategy.
Our take
Almost every direct-to-consumer business now uses a form of programmatic marketing, the automatic sending of online personalised messages to users of their product based on digital cues. Paperplanes allows businesses to add in a physical mail channel to their programmatic setup.
Clients like Gousto and Elle have been attracted to how physical mail is a non-saturated communication channel compared to emails which consumers are now often blind deleting.
Paperplanes has a unique partnership with industrial scale printers allowing for less than 48-hour campaign execution. The company is now looking to expand their services geographically while refining and enhancing the analytical offering.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexible working schedule
- Bonus scheme, pension
- Work from home, holiday
- Allowance
- Treat yourself allowance
Funding (1 round)
Feb 2022
$0.7m
Total funding: $0.7m
Leadership
Daniel Dunn
(CEO)Marketing veteran having spent over a decade in industry working for a vast array of companies ranging from TBWA, Whitbread, RBS, Barclays, Sainsbury, Disney to Watford F.C.
Steve Kinder
(CTO)Worked for several years as a senior member of the Product team for Tesco-owned data consultancy, dunnhumby, where he met co-founder Daniel.