Papirfly

Brand management platform

Papirfly logo
201-500 employees
  • B2B
  • Marketing
  • Communication
  • Digital Media
  • SaaS
St. Hanshaugen, Oslo, Oslo

Company mission

To activate 100% brand consistency at every touchpoint.

6% employee growth in 12 months

Our take

Papirfly is a Norwegian brand management platform that helps companies manage, create and distribute their brand assets in a unified and coherent way. The Papirfly platform requires no tech skills and allows marketers, designers, and sales teams to leverage all visual and commercial aspects of a brand in one place and maintain their brand images across every operational wing.

Papirfly was launched in 2000 and has continued to grow, with large investment firm Verdane buying it out in 2022. This buyout provided Papirfly with extensive networks, expertise, and the ability to expand internationally. The latter was also bolstered by Papirfly’s previous merger with UK-based BrandMaster and acquisition of Swedish Meriworks.

After its substantial funding from Verdane, expansion is clearly on the mind of Papirfly. The company already has offices in Europe and America and will use some of its funding to invest in R&D. Whether it expands through acquisitions or organic growth remains to be seen, but with more than 30 Fortune 500 companies including IBM and Pfizer as clients and more than a million users, Papirfly is ripe for growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Company values

  • Growth Mindset: Our abilities and the outcomes we deliver can grow by accepting new challenges, being persistent, continuously learning and receiving feedback
  • Leadership: We are empowered to lead. We take action and motivate others around us
  • Ownership: We take pride in our dedication and commitment to our roles and responsibilities, ensuring we complete our tasks efficiently and responsively
  • Openness: We embrace transparency and openness, sharing key information and valuing each other’s ideas
  • Collaborate: Together, we combine different skills and perspectives to achieve shared goals with respect and teamwork

Leadership

Walter Leicher

(Group CEO)

Previously the CSO at Crownpeak, CGO at Cushman & Wakefield, and EVP of Mergers & Acquisitions/Operating Partner at Aurea Software.