Parrot Analytics
Content demand data analysis
- 21-100 employees
- B2B
- Enterprise
- Big data
- Marketing
- Content
- Machine Learning
- SaaS
- Central LA, Los Angeles, CA
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Company mission
To connect content creators with consumers by enabling data-driven decision making along the premium content value chain.
Our take
Before the internet, when satellite television dominated entertainment consumption, production houses and content creators were forced to rely on a mix of loud media reviewers and Nielsen to get a feel for how their shows were received. Parrot Analytics is dramatically upgrading the feedback mechanism for the modern TV content creator.
Parrot is the industry’s first cross-platform global demand measurement standard for TV content. Crucially, by capturing a variety of data points - social media engagement, streams, online discourse - the startup can provide a much clearer picture of what content creators really care about… enthusiasm.
After truly changing the game for TV, Parrot Analytics is now going after film. That means bringing the industry data-driven demand prediction services for the first time.
Hopefully Parrot will be able to deliver on its promise to drive better production, distribution, acquisition and marketing decisions its new cohort of film entertainment clients. If it can make a success out of this, there’s no reason the company couldn’t grow to displace the institution of Nielsen Ratings.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- A diverse group of colleagues from every corner in the world joined by a common vision to better connect content creators with consumers to be best in the world
- An unrelenting emphasis on a value-driven team, with an ever-increasing team average (ask us for our ‘Parrot Play’ guide!) seeking to be the best in the world at what they do each day
- Working with world-renowned TV studios and brands and some of the smartest data people in the industry to solve some of the biggest data and measurement problems in the TV industry every day
- Weekly meal voucher
- The encouragement, support, and resources you need to succeed, learn and grow in the role and in your career
- A lot of love for big data, TV, movies and stories that move us!
- A high-performing team of elite professionals who are excited about introducing a new paradigm to one of society’s most impactful industries
Company values
- We love our partners! We care intensely and passionately about achieving our vision and helping our customers be successful everyday – they have put their trust in us, so we work hard to #MakeItHappen for them
- We exist because we believe in the magic of content and its impact on people’s lives
- We want to make an impact in today’s golden age of content, by enabling our partners to make data- driven decisions across the industry – so that fans are better connected with the content they love
- We have defined culture as the way we live and breathe every single day as an elite team to become the best in the world at what we do
- We understand the importance of disseminating knowledge, information, constructive feedback and ideas – so we work hard to over-share
- We take the initiative, always champion our culture and hold everyone accountable to it, so we work hard to #LeadTheParrotWay
- We understand the value of flexibility, freedom and autonomy and embracing new ideas to help us achieve our results (mastery), so we work hard to make sure the best ideas win
- Checking our ego at the door, we enter a “no politics zone” each day and strive to learn & grow faster together, so we work hard to add value and increase the team average every day
Leadership
Wared Seger
(CEO)Started Parrot on graduation from the University of Auckland.