Parrot Analytics

Content demand data analysis

Parrot Analytics logo
21-100 employees
  • B2B
  • Enterprise
  • Big data
  • Marketing
  • Content
  • Machine Learning
  • SaaS
Central LA, Los Angeles, CA

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Company mission

To connect content creators with consumers by enabling data-driven decision making along the premium content value chain.

Our take

Before the internet, when satellite television dominated entertainment consumption, production houses and content creators were forced to rely on a mix of loud media reviewers and Nielsen to get a feel for how their shows were received. Parrot Analytics is dramatically upgrading the feedback mechanism for the modern TV content creator.

Parrot is the industry’s first cross-platform global demand measurement standard for TV content. Crucially, by capturing a variety of data points - social media engagement, streams, online discourse - the startup can provide a much clearer picture of what content creators really care about… enthusiasm.

After truly changing the game for TV, Parrot Analytics is now going after film. That means bringing the industry data-driven demand prediction services for the first time.

Hopefully Parrot will be able to deliver on its promise to drive better production, distribution, acquisition and marketing decisions its new cohort of film entertainment clients. If it can make a success out of this, there’s no reason the company couldn’t grow to displace the institution of Nielsen Ratings.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • A diverse group of colleagues from every corner in the world joined by a common vision to better connect content creators with consumers to be best in the world
  • An unrelenting emphasis on a value-driven team, with an ever-increasing team average (ask us for our ‘Parrot Play’ guide!) seeking to be the best in the world at what they do each day
  • Working with world-renowned TV studios and brands and some of the smartest data people in the industry to solve some of the biggest data and measurement problems in the TV industry every day
  • Weekly meal voucher
  • The encouragement, support, and resources you need to succeed, learn and grow in the role and in your career
  • A lot of love for big data, TV, movies and stories that move us!
  • A high-performing team of elite professionals who are excited about introducing a new paradigm to one of society’s most impactful industries

Leadership

Wared Seger

(CEO)

Started Parrot on graduation from the University of Auckland.