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Passionfroot
Where B2B brands scale influencer marketing
- 1-20 employees
- B2B
- Marketplace
- Marketing
- Digital Media
- SaaS
- Social Media
- Advertising
- Media
- Mitte, Berlin, Germany
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Company mission
To help creators and brands unlock high-quality partnerships and transform the way companies grow through creator collaborations.
Few candidates hear
back within 2 weeks
Our take
Brand partnerships are one of the most lucrative ways for creators and influencers to make a living. As the creator economy rapidly grows, many creators and influencers utilise affiliate links on their channels to create secondary revenue streams, yet matches in the first degree with brands are still a challenge for both sides of the coin. Brands struggle to match their company with creators and if they do, it’s difficult to manage campaign payout scheduling.
Passionfroot works with both creators and brands to create a marketplace that benefits both. Brands can use payment tools, search creator profiles and discover data insights to action growth targets, utilising an archive of creators and influencers to find new people to work with. Creators can access tools that monetise their work and make the most out of brand partnerships, a virtual storefront helping them reach new brand customers. Ultimately, the platform elevates the value of both and keeps things simple through its no-code software.
By helping both parties, Passionfroot is onto a winning idea. Its co-founder is no stranger to creator content, having run a newsletter about tech for immigrant communities for years. Several rounds of seed funding from Seqouia Capital and Accel will be a springboard for Passionfroot’s future growth.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- Growth: We believe in life-long learning, giving and receiving candid feedback. It's okay to try and make mistakes as long as we take ownership and learn from them
- Passion: We believe everyone is unique in what they are passionate about. Together, these perspectives and passions help us build the best product
- Creativity: We believe creators are problem-solvers that find solutions with limited resources. To truly help them, we look at challenges with creativity and curiosity
- Community: We believe that communities are magical and help individuals to belong. So we serve communities whenever we can with our diverse, inclusive approach
Funding (2 rounds)
Oct 2024
$3.8m
Seed
Dec 2021
$3.4m
Seed
Total funding: $7.2m
This company has top investors
Leadership
Jennifer Phan
(Co-Founder & CEO)Previously No-Code Fellow at On Deck, Investment Manager at btov Partners and a Content Creator at Substack.
Lorenzo De Nobili
(Co-Founder & CTO)Previously founded Grazie where they served as CTO. They also worked as an Engineering Manager at Ninox Software and DailyDeal.
People progressing
Chief Growth Officer @ Passionfroot
Founding Developer @ Passionfroot / Organiser of Empowered in Tech Berlin (formerly Women Coders) / ex-Women Who Code Berlin Director
Founding Product Designer @ Passionfroot
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