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To make work work for everyone. Passionfruit is building the operating system for Gen Z knowledge workers: a community-led platform that enables them to work, learn and earn independently.
Passionfruit matches businesses from seed stage startups to Fortune 500 companies with its network of freelance marketing professionals to help them scale without having to hire full time staff.
Unlike many of the biggest freelancing platforms such as Fiverr and Upwork, Passionfruit’s value differentiator is that it only accepts around 2% of freelance applicants onto its network to keep standards as high as possible.
The freelance workforce is growing at an unprecedented rate, as is the demand for short to medium term projects at startups. While this growth is not as high in the UK (where Passionfruit mainly operates) as it is in the US, Passionfruit's business works across both geographies. The remote nature of the startups business model suggests that there’s plenty of potential for the startup.
Though only founded in 2021, Passionfruit’s early stage performance has been very encouraging. The challenge going forward will be to keep its standards high while scaling its network of freelancers to meet demand.
Steph
Company Specialist at Welcome to the Jungle
Jul 2024
$9m
SERIES A
Sep 2022
$4.3m
SEED
This company has top investors
Raffi Salama
(Co-Founder)Before launching Passionfruit in 2021, Raffi was Director of Special Projects at KIN Partners, where he was on the founding team of David Beckham and Softbank's new MLS franchise.
Issah Abdul-Moomin
(Co-Founder)Prior to co-founding Passionfruit, was a Director of Global Corporate Development at major media investment company GroupM.
All
Career progression (2)
Meaningful work (2)
Team energy (2)
My opinions are valued (1)
Innovative product (1)
Growing fast (1)
Full investment in current team - there is so much encouragement from the founders to boost your role at Passionfruit, e.g. what do you want to be doing in a years time, how will you get there? Monthly performance reviews with a clear structure of how your career will progress including timeframes, already been promoted in two-three months of working here.
Operations & Strategy
Career progression
Jun 2022
I interviewed for PF back in October but ended up taking another job instead. PF contacted me again in February as they were re-hiring... that's the individual energy and recognition they give you. Everyone is likeminded, progressive, inspiring, motivating - and actually care about each other.
Operations & Strategy
Team energy
Jun 2022
The platform which has been created/is being created is fantastic - my role has morphed into the freelancer success side and the feedback I constantly receive from them is so grateful for the benefits our product offers them. The Passionfruit product enables them to access exciting projects without the hassle of personal admin and the added benefits of a freelancer community and ongoing support - something they haven't been offered elsewhere.
Operations & Strategy
Innovative product
Jun 2022
Passionfruit is growing really fast so each day presents something new. We jump straight into any new challenges and use our learnings to build and improve our product and service. I am learning new things at each turn and am loving the responsibility that comes with it!
Operations & Strategy
Growing fast
Jun 2022
At Passionfruit we’re on a mission to make independent work work for people and businesses. What we do is helping change the future of work and employment and I love seeing these positive impacts on the freelancers and companies we work with day to day!
Operations & Strategy
Meaningful work
Jun 2022
The momentum and passion for what we do behind each employee at Passionfruit is clear! Each day the team is jumping into new things, providing feedback and growing not only our product and service, but themselves too!
Operations & Strategy
Team energy
Jun 2022
On my first day at Passionfruit, I was asked my opinion on a number of important ideas. I immediately felt valued and like my opinion really mattered. Everyone who works here is super passionate about what we do here and their role. As the company is growing so fast, there are tons of opportunities to grow and develop, which is really important when joining a new company.
Marketing
Career progression
Jun 2022
At Passionfruit you are really trusted and you have loads of autonomy. There is no micro-managing which is so refreshing. That being said, we all work closely as a team and regularly brainstorm to make sure we're all on the same page and generating new ideas. Every week, we have weekly therapy where we go through topics that we are excited about and those which we are nervous about so we can get everyone's opinion.
Marketing
My opinions are valued
Jun 2022
I love working at Passionfruit because we are genuinely changing people's lives. We help marketing specialists have more flexibility and freedom so they can do more of the work they love. Some specialists joined Passionfruit as a freelancer on top of their full-time job and now work freelance full-time, using the opportunities we provide. We're also helping start-ups and companies access top-tier talent without paying ridiculous prices.
Marketing
Meaningful work
Jun 2022