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PathFactory
Intelligent content platform for B2B marketing
- 101-200 employees
- B2B
- Marketing
- Content
- Market research
- Business Intelligence
- SaaS
- Financial District, Toronto, ON
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Company mission
PathFactory believes Content Insight and Activation is the best way to make marketing better for both marketers and buyers.
Our take
Traditional B2B digital marketing is on the cusp of a radical transformation. Legacy tools are being overtaken by intelligent systems that finally crack the code for converting marketing content to concrete sales. PathFactory's intelligent content platform is all about anticipating future needs in an intelligent and data-driven way, by helping businesses to accelerate nurture, improve win rates, and understand content performance.
PathFactory partners with leading B2B service providers, including Oracle, Adobe, and 6sense, and integrates with others including WordPress and Salesforce to deliver personalized, contextually relevant marketing content at scale. Clients of its platform include Fortune 500 companies such as Oracle, Nvidia and Verizon.
The company is continuing to scale the business, with specific investments in engineering and data science to extend its core platform as well as to expand its sales and marketing efforts. In 2023, it partnered with Aprimo, a digital asset manager and content operation solutions provider, helping to elevate both companies' customer experiences and improving PathFactory's AI -driven engagement insights.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Customer Love - check out our TrustRadius and G2 Crowd reviews to hear what our customers say
- Flexible vacation time to promote a healthy work-life balance
- 2 days paid VTO (volunteer time off) every year to help impact your community
- Education and learning stipend for personal growth and development
- Continuing Business Education through monthly “DevTalks” with global thought leaders
Company values
- Embrace change - We welcome change and see it as an opportunity for innovation and growth
- Be an everyday leader - We are ambitious and humble leaders, no matter our role. We build up those around us and foster an environment of continuous learning and development
- Take ownership - We take responsibility for our projects, no matter how small, and see everything through to the end
- Work at intelligent speed - We make informed, intelligent decisions at a fast pace
- Individuals who team - We help our peers develop into their full potential. We are always open to new ideas and debate issues collaboratively
Funding (last 2 of 3 rounds)
Sep 2017
$13m
SERIES B
Aug 2016
$4m
SERIES A
Total funding: $21m
Leadership
Nick Edouard
(CPO)Previous experience at Nomad Digital, working as Business Development Director, President, and Senior Advisor over 7 years.