See other companies on Welcome to the Jungle
Pattern
Direct-to-consumer brand
- 21-100 employees
- B2C
- Lifestyle
- Design
- Interior design
- eCommerce
- Chinatown, New York, NY
Jump to section
Company mission
To help its customers find more enjoyment in the home, every day.
57% employee growth in 12 months
Our take
Pattern is a family of brands that are dedicated to helping customers enjoy their daily lives more. It brings together brands that offer top quality, well-built products.
Using a direct-with-consumer model and having multiple brands means it can engage with its customer’s needs and increase its appeal. Pattern is up against major and more diverse players such as Amazon, but with a focus on sustainability and a goal to keep growing, Pattern is setting itself apart as customer-focused and ethical.
The company most recently raised a round of series B funding, led by Toba Capital, which was used to finance the acquisitions of Yield and Poketo whilst building its portfolio for customer brands. Its ever-growing product offering means the company successfully retains clients whilst attracting new ones.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Equal opportunity employer
- Equity program
- Work from home opportunities
- Health insurance
Company values
- Great products
- Mission-alignment
- Strong business fundamentals
Funding (last 2 of 3 rounds)
Jul 2022
$25m
SERIES B
Jun 2021
$30m
EARLY VC
Total funding: $69m
This company has top investors
Leadership
Nicholas Ling
(CEO )Nicholas studied at the University of Oxford and worked at BCG for over 3 years before taking an MBA at Harvard Business School. They worked as CEO of Gin Lane Media in January 2015, and co-founded Pattern in January 2018.
Emmett Shine
(Executive Creative Director)Having studied at New York University, Emmett worked for 2 years as a Graphic Designer at Rocawear, before a freelance photography career. They founded Gin Lane in 2008, where they worked as President, and then co-founded Pattern in 2018.
Suze Dowling
(Chief Business Officer)Suze was a Senior Publicist at Morey Media before becoming Senior Account Manager at Mentally Friendly. After this, they joined Gin Lane Media, first as Partnerships & Account Director and later as Director & General Manager.