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Peanut
A safe space for women to meet and find support
- 21-100 employees
- B2C
- Marketplace
- Networking
- Social
- Social Media
- Femtech
- London, UK
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Company mission
Peanut's mission is to build a community of women, who happen to be mamas. It facilitates conversations that women want and need to have. Motherhood can be challenging, and its focus is to reduce these feelings and empower women to unite, all over the world.
Our take
Communities like Reddit are being disrupted by those that are more tailored to their users. Peanut's laser focus on women and mothers is a good example of how to be differentiated. Its app began as a tool for mothers to find friends, but has evolved into a social network now used by 1.6 million women to discuss a range of topics, from pregnancy and parenthood to marriage and menopause, and everything in between.
Since 2020, Peanut has seen engagement across its app increase by 30% and content consumption increase by 40%. Its total community also grew from 1 million users in 2019 to 1.6 million by 2022.
The company will try to meet users where they are with the development of more video networking features, potentially with technology built in-house. Other plans for new capital include improvements to the social discovery aspects of its app, the development of a web version of Peanut, and the creation of more groups beyond those focused on fertility and motherhood, which have so far been core to the Peanut experience.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Funding (2 rounds)
May 2020
$12m
SERIES A
Nov 2019
$4.8m
SEED
Total funding: $16.8m
This company has top investors
Leadership
Michelle Kennedy
(CEO)Previously Deputy CEO of Badoo (dating-focused social network) and Board Advisor of Bumble.
People progressing
Joined as Head of Brand. Promoted to Vice President of Brand Marketing and Communications within 5 years.
Joined as Head of Engineering. Promoted to CTO after 1.5 years