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Peer 39

Contextual data marketplace

Peer 39 logo
21-100 employees
  • B2B
  • Marketplace
  • Marketing
  • Business Intelligence
  • Advertising
Flatiron District, New York, NY

Company mission

Peer39's mission is to provide a future for cookie-free advertising through its contextual data marketplace.

Top investors

5% employee growth in 12 months

Our take

Cookies have driven targeted ads for many years, but the privacy issues associated with them are bringing personalized marketing agencies to a halt. Contextual cookie-free data presents a future-proof alternative to aligning campaigns with relevant audiences, but it currently lacks the marketplaces and libraries that would facilitate a new data ecosystem.

Peer39 provides a contextual data marketplace for cookie-free marketing campaigns, allowing businesses to access a pre-bid contextual category library to understand the mindset of audiences and build relevant marketing campaigns. The company also provides tools for analyzing the available data, and for the planning and customization of strategies for cutting-edge platforms such as CTV.

Whilst many companies are building first-party proprietary data analysis tools to tackle the cookie-free future of digital marketing, Peer39 has taken a different approach by forming a marketplace for contextual data categories, presenting the potential for significant disruption to the market. The company has also made its marketplace available for all major buying platforms and has further future-proofed its technology by focussing on ad formats such as CTV and mobile.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Full Benefits Package
  • Competitive salary and exceptional growth opportunities
  • Fast-moving, Fun, and Exciting work environment
  • Open Vacation Policy

Funding (last 2 of 6 rounds)

Dec 2011

$2.5m

SEED

May 2011

$5.2m

LATE VC

Total funding: $29.9m

This company has top investors

Leadership

Amiad Solomon

(CEO)

Founder & Chairman of Komoona from 2011 to 2017, and Co-founder of Cognata Ltd. since 2016. CEO of HQ since 2018.