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Peloton
Wellness and fitness services
- 1001+ employees
- B2C
- Lifestyle
- Hardware
- Fitness
- Social
- eCommerce
- Hell's Kitchen, New York, NY
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Company mission
Peloton's mission is to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
-11% employee growth in 12 months
Our take
Peloton has transformed the fitness market by bringing spin classes into the home. Its product gives you the motivation of having a personal trainer combined with the ease of exercising at home.
It has grown dramatically since launching in 2012, with around 6M subscribers for access to their classes. As well as producing all the hardware itself, it also benefits from network effects. This gives Peloton a strong competitive moat as it scales.
Along with its signature bikes, Peloton has broadened its range to include treadmills, guides, apps, accessories and clothing. Having performed incredibly well over the last few years, the company is now seeing a slow decline in demand, announcing that its total annual revenue for 2023 fell 6%. Peloton is planning to reduce its capital expenditure and is attempting to harness business clients' corporate wellness spending to address this going forward.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
- Generous paid time off policy
- Medical, dental and vision insurance
- Short-term and long-term disability
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Child care and family care discounts
- Employee Stock Purchase Plan
- Free access to Peloton Digital App and apparel and product discounts
Company values
- Put members first
- Operate with a bias for action
- Empower teams of smart creatives
- Be the best place to work
- Together we go far
Funding (2 rounds)
Aug 2018
$557m
May 2017
$329.2m
Total funding: $886.2m
This company has top investors
Leadership
Tom Cortese
(Co-Founder & Advisor)Previously VP of Product Management at Pronto.com where he worked with John.
Barry McCarthy
(CEO & President, not founder)Previously served as CFO and Global Head of Free Business for Spotify and as a Venture Partner for Technology Crossover Ventures.
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