Permutive
Powering the future of targeted advertising on the Open Web today
- 101-200 employees
- B2B
- Publishing
- Analytics
- Advertising
- London, UK
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Company mission
To enable premium advertisers and publishers to plan, build, and activate cohorts — all while keeping everyone’s data safe.
Our take
In the dynamic realm of online publishing, the challenge persists for publishers to effectively monetise their audience while respecting privacy concerns. This delicate balance is crucial for major publishers dealing with diverse user bases, requiring sophisticated solutions to optimise campaigns without compromising individual privacy.
Enter Permutive, a leading platform that allows publishers to navigate this complex landscape. By providing tools to unlock unique audience insights while respecting privacy, Permutive enables real-time campaign optimisation and delivers detailed post-campaign reports. trusted by global publishing giants such as News Corp, The Washington Post, and BuzzFeed, Permutive positions publishers to drive direct deals, win RFPs, and secure repeat business. in addressing the core challenge of audience monetisation and privacy, Permutive stands as a vital ally for publishers seeking to thrive in the evolving digital landscape.
As part of a strategic response to economic challenges, Permutive made the difficult decision to lay off nearly 40% of its staff. Despite this necessary adjustment, Permutive remains a resilient player in the adtech sector. The company's commitment to prioritising profitability and focusing on existing customers positions it for sustainable growth and continues impact in the ever-evolving digital advertising space. Permutive's positive outlook, coupled with its dedication to innovation, signals its readiness to overcome challenges and contribute to the industry's ongoing transformation.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Feel valued: We use proven compensation data to ensure our salaries are in the top 25th percentile
- Diversity & Inclusion: We’re taking a thoughtful, intersectional, long-term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction
- Quality family time: All new Permutive parents get 6 months' leave at full pay as standard, including for adoptions, to give us the best chance of being the parents we want to be
- Free US healthcare: We cover 100% of our US employees’ health and dental insurance and 75% of your dependents’. We also have a 401(k) plan
- Time to relax: Our approach to paid leave is simple: take as much as you need in order to stay happy, healthy, and productive
- Your wellbeing: Everyone at Permutive has full access to Spill, our mental wellbeing partner.
Funding (last 2 of 5 rounds)
Nov 2021
$75m
SERIES C
Jul 2020
$17.2m
SERIES B
Total funding: $103.7m
This company has top investors
Leadership
Tim Spratt
(Co-Founder)Previously worked as an Analyst for Morgan Stanley and as a Quantitative Researcher for Winton before co-founding Permutive in 2014.
Joe Root
(Co-Founder)Studied Computer Science at Imperial College and Oxford. Previously worked in Software Engineering roles at QinetiQ and Morgan Stanley. Also worked in Product at Pact Coffee and in Sales at GoCardless.