Persado
Digital marketing automation
- 201-500 employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- Content
- NoMad, New York, NY
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Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
-28% employee growth in 12 months
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Persado’s hybrid working model empowers both remote and in-office work equitably!
- Competitive and equitable compensation
- Generous benefits packages globally
- 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
- We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
- $1250 Employee Enrichment Fund to pursue a passion or upgrade your home office!
- Structured onboarding program to ensure a confident start and long-term success for new hires!
- Strong emphasis on career development and mobility, continuous feedback loops and performance management
- Flexible time off to support work-life harmony (including Summer Fridays)
- #PersadoCares! 2 paid Volunteer days per year and $100 charitable donation match
- Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride and growing)!
- Recognition, Rewards and Ideas to Action programs to recognize the contributions and impact of Persadoans across the globe!
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
This company has top investors
Leadership
Alex Vratskides
(CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.