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Pesky Fish
Sustainable seafood supply chain
- 1-20 employees
- B2C
- B2B
- Marketplace
- Sustainability
- Food
- Supply Chain
- Farringdon, London, UK
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Company mission
Pesky’s mission is to allow any fisherman to sell direct to any customer with 100% transparency. They want to create an economically and ecologically sustainable industry for fish, fishermen and consumers.
Our take
While global seafood consumption is accelerating faster than ever – anticipated to be worth $440Bn by 2026 – today’s antiquated supply chain is growing ever more complex and opaque. As a result, ‘fresh fish’ will often have taken 2 to 3 weeks to travel from catch to plate – having been passed through as many as five different middlemen on its journey. And because everyone in the chain takes their cut, the price paid to the fishermen is constantly being driven down.
Pesky allows fishermen and producers to trade on either a fixed price or auction market to any buyer in the UK on their digital platform. The efficiencies made to the supply chain means the fishermen and producers now achieve higher, stable and more sustainable values for their catches and the customer receives a much better quality of product within 12 hours of it landing. They are using an ever-growing supply of seasonal, geolocation and environmental data to help both fishermen and buyers predict what's likely to be caught today and tomorrow as well as the days, weeks and months to come.
Following the Covid crisis, their network of both boats and buyers has increased dramatically. As a result, they are heavily investing in their team and technology to expand their network to ports and buyers across the country. By leveraging both a strong appetite for direct to consumer food delivery services and a growing interest in sustainability and responsible food sourcing, Pesky is well-placed to shake up an industry unchanged for centuries.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Funding (2 rounds)
Jul 2018
$0.3m
SEED
Jan 2018
$0.1m
SEED
Total funding: $0.4m
This company has top investors
Leadership
Ben King
(CEO)Previously worked for paint manufacturer Akzo Nobel for 5 years managing brand campaigns
Articles
Additional info
- Pesky is reinventing the seafood supply chain to create a more sustainable industry for fish, fishermen and consumers. We are currently delivering the country’s fastest, freshest fish (as little as 6 hours to London), returning £1,000s of incremental value to local fishermen, while building the digital platform to allow fishermen, fishmongers, chefs and consumers to trade directly
- We are a team of 25 (and growing!) working with a fleet of over 20 boats landing their catch to us across various ports in the UK, and we sell to a customer base of 100’s of restaurants/wholesalers and 1000’s of home consumers