Pet Media Group
The world's largest operator of online marketplaces in the pet category
- 21-100 employees
- B2C
- Marketplace
- Marketing
- Pets
- Advertising
- eCommerce
- Norrmalm, Stockholm, Stockholms län
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Company mission
To partner with and acquire the leading pet and horse marketplaces across the world, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.
17% employee growth in 12 months
Our take
As online marketplaces have become an increasingly popular method for finding pets and related goods and services, animal welfare and user safety are of vital importance. Through its range of market-leading brands, Pet Media Group powers the world’s largest online classified platforms, providing trust, safety and convenience to both pets and their caregivers.
The company’s strategy is rooted in the strategic acquisition of pet and horse marketplaces across the world, successfully expanding its brand portfolio to include Pets4Homes, PuppyPlaats, Hästnet, and more. With 10 million people utilising Pet Media Group and its brands each month, the company helps over 1.5 million animals find safe and loving homes each year.
Backed by an impressive list of investors, including Verdane Capital, Back in Black, and more, the company continues to focus on further acquisitions and brand optimisation. Pet Media Group is well set to see continued global growth as it optimises the pet-finding ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work that matters: Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams
- Headquarters in center of Stockholm: Work in the center of Stockholm, close to great restaurants, parks and shops
- Solid backing: Strong backing by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea and Desenio
- Flexible working hours: At PMG we are confident in each others’ ability to be masters of their own time while producing a great output
- Opportunity to grow: Be part of an ambitious, high-performing team with people from diverse backgrounds
Funding (1 round)
Aug 2019
$12m
SERIES A
Total funding: $12m
Leadership
Axel Lagercrantz
(Co-Founder & CEO)Previously a VP at EMH partners. They also worked at 3i Group as a Private Equity Associate and at Barclays Investment Bank as a TMT Investment Banking M&A.
Eyass Shakrah
(Co-Founder)Previously founded Avito where they served as CEO. They also spent 3 years at OLX as a Founding COO.