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Pet Media Group
Powering Europe’s largest online pet marketplaces
- 21-100 employees
- B2C
- Marketplace
- Marketing
- Pets
- Advertising
- eCommerce
- Norrmalm, Stockholm, Stockholms län
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Company mission
To partner with and acquire the leading pet and horse marketplaces across the world, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.
17% employee growth in 12 months
Our take
As online marketplaces have become an increasingly popular method for finding pets and related goods and services, animal welfare and user safety are of vital importance. Through its range of market-leading brands, Pet Media Group powers the world’s largest online classified platforms, providing trust, safety and convenience to both pets and their caregivers.
The company’s strategy is rooted in the strategic acquisition of pet and horse marketplaces across the world, successfully expanding its brand portfolio to include Pets4Homes, PuppyPlaats, Hästnet, and more. With 10 million people utilising Pet Media Group and its brands each month, the company helps over 1.5 million animals find safe and loving homes each year.
Backed by an impressive list of investors, including Verdane Capital, Back in Black, and more, the company continues to focus on further acquisitions and brand optimisation. Pet Media Group is well set to see continued global growth as it optimises the pet-finding ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible Working Hours
- Remote Work Options
- Comprehensive Health Benefits
- Dog-friendly Office
- Company Events & Team Activities
Company values
- Pets First - Animal welfare is our top priority and is at the forefront of everything we do
- Anything is Possible - We have an entrepreneurial spirit and dare to think big
- Winning as a Team - We believe in the good in people and treat our employees, users and pets as family
Funding (1 round)
Aug 2019
$12m
SERIES A
Total funding: $12m
Leadership
Axel Lagercrantz
(Co-founder & CEO)Current CEO of PMG brands Pets4Homes and Hästnet. Former VP of EMH Partners.
Eyass Shakrah
(Co-founder)Founding member & former COO of Frontier Car Group. Founder & former CEO of Avito.