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PetPlate
Pet food producer
- 21-100 employees
- B2C
- Retail
- Pets
- eCommerce
- Civic Center, New York, NY
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Company mission
To provide nutrition that enables our pets to live longer, healthier, happier lives.
74% employee growth in 12 months
Our take
For years pet owners did not challenge the quality of their pets’ food. However, owners now know that the low quality ingredients in the pet food had been the underlying reason for many health issues with the pets, particularly obesity.
PetPlate changed the game in this respect, inventing a new category of fresh-cooked pet food category, one of the fastest growing categories in the $44 billion pet food industry. The startup is now distinguished in a crowded field by its relentless pursuit of excellence in overall customer experience.
The startup is now focused on expanding its services. While its subscription-based model has fuelled impressive growth and attracted investors, the brand is now experimenting with brick & mortar stores to reach new types of audiences.
The biggest challenge for PetPlate will be competition from venture-backed players in the space such as Ollie and Grubbly Farms. However, overall growth driven by the “humanization of pets” means there should be enough demand for PetPlate’s continued growth.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Generous Vacation Policy + Company Holidays
- Medical, Dental & Vision Insurance Coverage
- Team Events + Professional Development
- Competitive Salary, Equity + WFH Stipend
- PetPlate for Your Dog + Discounts for Family & Friends
Funding (last 2 of 4 rounds)
Jun 2023
$9.5m
LATE VC
Feb 2020
$9m
SERIES A
Total funding: $23.9m
Leadership
Ronaldo Webb
(CEO)Graduated from MIT with a degree in Physics before working at McKinsey for two years. Worked at Catterton Partners for four years, becoming a Senior Associate before leaving to found PetPlate.