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Petli

Dog app

Petli logo
1-20 employees
  • B2C
  • Lifestyle
  • Pets
  • Mobile
Kungsholmen, Stockholm, Stockholms län

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Company mission

To help people understand and communicate with their dog on a deeper level.

Our take

As the saying goes, dogs are a man’s best friend. Petli’s app strives to make this a reality by helping people understand and communicate with their dogs in a more meaningful way.

The Swedish start-up is responding to the very specific issue of shelters becoming overcrowded with dogs as their owners struggle to successfully care for them. There is a dearth of organised, reliable knowledge online surrounding dog-care, so Petli is filling this gap in the market and is doing so with strong pedigree; co-founder, Caroline Alupo, brings 17 years of expertise as a dog psychologist.

Petli is backed by some of Sweden’s most renowned investors, including Jacob de Greer of iZettle, and Patrick Söderlund of EA and Dice. With their help, the company is investing time and money into product development and achieving product-market fit.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Work with a passionate and fun team
  • A friendly, supportive and humble working culture
  • A chance to join an early startup and input on important company direction and strategy
  • Flexible working hours and location
  • An office you can visit in central Stockholm
  • Laptop and other necessary work equipment
  • 30 days of paid vacation
  • 5000SEK health and wellness allowance
  • Employee stock options

Company values

  • Positive
  • Curious
  • Passionate

Leadership

Shahin Baharan

(CEO)

Co-founded Refugee Tech, acting as Communication Manager. Previously served as Head of Growth at Sniph and Swadd, Growth Hacker of Tiptapp, Digital Strategist for Universum, and in Digital Marketing for William & Sterling. Experience as Chief Editor of Svenskafans.com and as Freelance Journalist for Gringo.

Caroline Alupo

(Head of Content)

Previously founded Alupo Hundkunskap, acting as an ethologist, a position also held for the Swedish Police Authority. Previously served as a Research Assistant for AB Biodisk and Växjö Central Hospital, and as an Animal Care Instructor for Hushållningssällskapet.

Diversity, Equity & Inclusion at Petli

  • We anonymise candidate information during the initial CV review, and assess candidates based on their work samples and unique talents. Everyone is rated against the same criteria
  • We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We encourage members of underrepresented groups to apply for this role
  • We share salary range for each role in the first interview and will give clear feedback and reasoning why you will receive the offer you receive. Every role and seniority level will have a pre-defined salary range.