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To make the world better friends.
Picnic believes that social media apps do very little to help bring us closer together. They want to re-calibrate the time people spend online away from the passive consumption of strangers’ content and back towards sharing photos with friends. The company aims to do that starting with their novel 2-tap photo-swapping app.
Picnic has worked with a leading expert in friendship and social health, Prof. Robin Dunbar, to craft a social experience that is designed to help strengthen and maintain friendships over time.
The founders both have experience working on fast-growing consumer apps, so are well placed to disrupt this market. It's going to be a big challenge to displace its huge competitors, but the potential prize is significant if they succeed.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2020
$2.8m
SEED
Jan 2020
$0.8m
ANGEL
This company has top investors
Jack Rogers
(CEO)Second time founder (Chappy, acquired) with prior leadership experience at some of Europe's fastest growth consumer apps including Fever / Secret London ($1b+ valuation) and Happn (50m+ users).
Harry Lachenmayer
(CTO)Second time founder (HackCampus backed by Index Ventures). Previously led the development team at Boiler Room (the home of underground music) and worked at Google & Amazon as a Software Engineer.