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Picnic

Feel-good social media

Picnic logo
1-20 employees
  • B2C
  • Communication
  • Social
  • Mobile
London, UK

Company mission

To make the world better friends.

Top investors

50% female employees

Our take

Picnic believes that social media apps do very little to help bring us closer together. They want to re-calibrate the time people spend online away from the passive consumption of strangers’ content and back towards sharing photos with friends. The company aims to do that starting with their novel 2-tap photo-swapping app.

Picnic has worked with a leading expert in friendship and social health, Prof. Robin Dunbar, to craft a social experience that is designed to help strengthen and maintain friendships over time.

The founders both have experience working on fast-growing consumer apps, so are well placed to disrupt this market. It's going to be a big challenge to displace its huge competitors, but the potential prize is significant if they succeed.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 🏝️ 30 days paid annual leave a year which includes 26 days holiday (excluding bank holidays) + 1 wellness day per quarter, with the option to carry over up to 5 days into the next calendar year
  • 🌍 Remote-first working and a dog-friendly central London office as our HQ
  • 🧑‍💻  Home workspace budget including a brand-new MacBook Pro and a generous allowance to build your ideal work-from-home setup (e.g. extra monitors, office equipment and posture-protecting chairs)
  • 👶  3 months fully paid parental leave which you can read more about here: https://www.notion.so/Parental-Leave-Policy-b7cbacbf400b40fba558f6b9a1496cac
  • 🚀 Personal growth fund renewing annually, that you can use on anything you need to further your career goals
  • ❤️  Personal wellbeing allowance renewing monthly, that can be redeemed against whatever you need to take care of your body and mind
  • 💰 Competitive salary & options package with employee-friendly equity and pay reviews
  • ⭐️ Team social budgets for monthly team socials and bi-annual company off-sites

Company values

  • We work hard on working well together. At the core of the culture at Picnic is our belief that the best teams are built on a foundation of genuine trust and mutual respect.
  • We balance serious work and good vibes. We are genuinely passionate about our mission and our duties, but we also know that we do our best work when we're enjoying ourselves. For us that means hiring people who take their responsibilities more seriously than they take themselves
  • We take pride in being strong communicators. We're proactive and always err towards over-communicating. We seek feedback on our ideas early and often. We align with stakeholders regularly throughout projects. We strive to provide good context for the decisions we make. We openly share the full picture - the good, the bad and the ugly
  • We're comfortable with being wrong. We expect to be wrong a lot and don't see it as failure or look for blame. We accept that we are operating in uncertainty and tumbling towards progress. We trust that we're all doing our best with the available information. The pace at which we learn and iterate is more important to us than being right
  • We hold ourselves to account. We rely on each other asking for help when we’re unsure of anything. We try to call out potential hurdles before they become issues. We flag issues as soon as they become apparent. When we do slip up, we hold our hands up and admit it. We learn from it, and we communicate what we're doing to get us back on track

Funding (2 rounds)

Oct 2020

$2.7m

SEED

Jan 2020

$0.7m

ANGEL

Total funding: $3.4m

This company has top investors

Leadership

Second time founder (Chappy, acquired) with prior leadership experience at some of Europe's fastest growth consumer apps including Fever / Secret London ($1b+ valuation) and Happn (50m+ users).

Second time founder (HackCampus backed by Index Ventures). Previously led the development team at Boiler Room (the home of underground music) and worked at Google & Amazon as a Software Engineer.

People progressing

Joined Picnic from Flatiron School. They started as a Junior Software Engineer in September 2019, and after excelling in their first year were promoted to Software Engineer in September 2020.

Diversity, Equity & Inclusion at Picnic

  • We partner with Intrapreneurs Club (https://www.theintrapreneurs.club/) as our recruiter of record for every role that we hire in order to ensure that we speak to (and ultimately hire from) a diverse and representative pool of candidates.
  • We support those from underrepresented backgrounds to find a pathway into tech through paid internships, mentorship and other learning opportunities (such as this Coding Interviews Workshop led by our Co-Founder/CTO https://www.youtube.com/watch?v=yeLn0ZqeO0w)
  • We provide 4 additional wellbeing days annually in order to support employee mental health and cater for anything unexpected that life throws our way.

Endorsements

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Challenging work (1)

Nice people (1)

Supportive management (1)

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