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To make the world better friends.
50% female employees
Picnic believes that social media apps do very little to help bring us closer together. They want to re-calibrate the time people spend online away from the passive consumption of strangers’ content and back towards sharing photos with friends. The company aims to do that starting with their novel 2-tap photo-swapping app.
Picnic has worked with a leading expert in friendship and social health, Prof. Robin Dunbar, to craft a social experience that is designed to help strengthen and maintain friendships over time.
The founders both have experience working on fast-growing consumer apps, so are well placed to disrupt this market. It's going to be a big challenge to displace its huge competitors, but the potential prize is significant if they succeed.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2020
$2.7m
SEED
Jan 2020
$0.7m
ANGEL
This company has top investors
Jack Rogers
(CEO)Second time founder (Chappy, acquired) with prior leadership experience at some of Europe's fastest growth consumer apps including Fever / Secret London ($1b+ valuation) and Happn (50m+ users).
Harry Lachenmayer
(CTO)Second time founder (HackCampus backed by Index Ventures). Previously led the development team at Boiler Room (the home of underground music) and worked at Google & Amazon as a Software Engineer.
Joined Picnic from Flatiron School. They started as a Junior Software Engineer in September 2019, and after excelling in their first year were promoted to Software Engineer in September 2020.
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Challenging work (1)
Nice people (1)
Supportive management (1)
The management team genuinely cares about everyone on the team. Having gone through the birth of my first child and a couple of rough patches outside of work since I started, I've found that my bosses have done what they can to relieve pressure on me during the day, and been as flexible as possible.
Design
Supportive management
Sep 2022
It's always important to get along with everyone in a small team, but also important that you don't just end up with a team of clones. Picnic have somehow managed to get a team of vastly different characters together but just hiring, like... good, nice people. I don't know how else to put it really.
Design
Nice people
Sep 2022
With a smaller team comes more responsibility and daily challenges, and opportunities to grow. I've always worked as an in-house brand designer, but it wasn't until I joined Picnic that I designed a brand from the ground up, and got involved in all touchpoints, including product design, which has been a long-standing ambition of mine. I finish each day tired from learning on the job, but so happy that I'm getting the experience I've always craved.
Design
Challenging work
Sep 2022