Picnic

Feel-good social media

Picnic logo
1-20 employees
  • B2C
  • Communication
  • Social
  • Mobile
London, UK

Company mission

To make the world better friends.

Our take

Picnic believes that social media apps do very little to help bring us closer together. They want to re-calibrate the time people spend online away from the passive consumption of strangers’ content and back towards sharing photos with friends. The company aims to do that starting with their novel 2-tap photo-swapping app.

Picnic has worked with a leading expert in friendship and social health, Prof. Robin Dunbar, to craft a social experience that is designed to help strengthen and maintain friendships over time.

The founders both have experience working on fast-growing consumer apps, so are well placed to disrupt this market. It's going to be a big challenge to displace its huge competitors, but the potential prize is significant if they succeed.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 🏝️ 30 days paid annual leave a year which includes 26 days holiday (excluding bank holidays) + 1 wellness day per quarter, with the option to carry over up to 5 days into the next calendar year
  • 🌍 Remote-first working and a dog-friendly central London office as our HQ
  • 🧑‍💻  Home workspace budget including a brand-new MacBook Pro and a generous allowance to build your ideal work-from-home setup (e.g. extra monitors, office equipment and posture-protecting chairs)
  • 👶  3 months fully paid parental leave which you can read more about here: https://www.notion.so/Parental-Leave-Policy-b7cbacbf400b40fba558f6b9a1496cac
  • 🚀 Personal growth fund renewing annually, that you can use on anything you need to further your career goals
  • ❤️  Personal wellbeing allowance renewing monthly, that can be redeemed against whatever you need to take care of your body and mind
  • 💰 Competitive salary & options package with employee-friendly equity and pay reviews
  • ⭐️ Team social budgets for monthly team socials and bi-annual company off-sites

Funding (2 rounds)

Oct 2020

$2.8m

SEED

Jan 2020

$0.8m

ANGEL

Total funding: $3.5m

This company has top investors

Leadership

Second time founder (Chappy, acquired) with prior leadership experience at some of Europe's fastest growth consumer apps including Fever / Secret London ($1b+ valuation) and Happn (50m+ users).

Second time founder (HackCampus backed by Index Ventures). Previously led the development team at Boiler Room (the home of underground music) and worked at Google & Amazon as a Software Engineer.