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Picnic

Mobile advertising marketplace

Picnic logo
21-100 employees
  • B2B
  • Enterprise
  • Marketplace
  • Marketing
  • Digital Media
  • Advertising
Farringdon, London, UK

Company mission

To build products that deliver great advertising outcomes whilst rewarding user-first and sustainable behaviours

50% female employees

Our take

Picnic operates a marketplace for businesses to source social display ad formats, including options such as sponsored stories and mid-article posts on editorial content. The company's advertising formats are designed to be engaging and dynamic, inspired by the ones found on social media, which typically deliver higher engagement than traditional display ads.

The company also provides a self-service "Picnic Studio" tool, which enables media owners to design and create custom ads in minutes. The service is available at major publishers, including the UK’s entertainment powerhouse LADbible, and France’s Group Cerise.

Having secured additional funds in 2023, to top up its 2021 raise, Picnic is now focussed on carving a path to profitability. It has also launched a first-of-its-kind inventory intelligence platform, PIQ (Picnic Inventory Quality), that enables users to assess a webpage’s suitability for effective ad delivery.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Access to free online therapy via Spill
  • Sport & Wellbeing activities
  • 25 days annual leave + 3 days at Christmas
  • Flexible Hybrid Working Policy
  • ‘Work from Roam’ opportunity
  • Legendary off-sites
  • Regular socials
  • Office snacks
  • Picnic Pension contribution scheme
  • Perks at Work Discounts
  • MacBook
  • Enhanced Parental Leave Policy
  • Summer Fridays

Company values

  • BE BOLD - We always encourage bold-decision making. It very often leads to big things, not just for Picnic but for you too. Conviction, ambition, creativity – we want you to go for it, knowing that we’re as comfortable with failure as we are with success
  • BE OPEN MINDED - We believe that no one has all the answers. We value humility and people who understand that two heads are better than one, and that there's no one fixed way of doing things
  • START NOW - The same way our vision is ambitious, so are we. We have done amazing things together already, but there's so much yet to come. That's also why apathy and procrastination are not part of our vocabulary (👈🏻 apart from just here)
  • TRUST BY DEFAULT - From leadership to managers and individual contributors, trust allows us to share our problems, criticisms, ideas and successes. To fail safely, but learn. To be honest about our true feelings

Funding (last 2 of 3 rounds)

Sep 2023

$1.3m

SERIES A

Dec 2021

$3m

SERIES A

Total funding: $4.5m

Leadership

Previously Creative Strategist at Mobile5 Media Limited for 2 years, Partner Account Manager at Sharethrough for 9 months, and Partner Manager at AppNexus for 1 year.

Endorsements

All

Opportunities to learn (2)

Career progression (2)

Team energy (2)

Focus on employee wellbeing (2)

Innovative product (2)

Nice people (1)

Open and honest communication (1)

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