Picnic
Mobile advertising marketplace
- 21-100 employees
- B2B
- Enterprise
- Marketplace
- Marketing
- Digital Media
- Advertising
- Farringdon, London, UK
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Company mission
To build products that deliver great advertising outcomes whilst rewarding user-first and sustainable behaviours
Our take
Picnic operates a marketplace for businesses to source social display ad formats, including options such as sponsored stories and mid-article posts on editorial content. The company's advertising formats are designed to be engaging and dynamic, inspired by the ones found on social media, which typically deliver higher engagement than traditional display ads.
The company also provides a self-service "Picnic Studio" tool, which enables media owners to design and create custom ads in minutes. The service is available at major publishers, including the UK’s entertainment powerhouse LADbible, and France’s Group Cerise.
Having secured additional funds in 2023, to top up its 2021 raise, Picnic is now focussed on carving a path to profitability. It has also launched a first-of-its-kind inventory intelligence platform, PIQ (Picnic Inventory Quality), that enables users to assess a webpage’s suitability for effective ad delivery.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Access to free online therapy via Spill
- Sport & Wellbeing activities
- 25 days annual leave + 3 days at Christmas
- Flexible Hybrid Working Policy
- ‘Work from Roam’ opportunity
- Legendary off-sites
- Regular socials
- Office snacks
- Picnic Pension contribution scheme
- Perks at Work Discounts
- MacBook
- Enhanced Parental Leave Policy
- Summer Fridays
Funding (last 2 of 3 rounds)
Sep 2023
$1.3m
SERIES A
Dec 2021
$3m
SERIES A
Total funding: $4.5m
Leadership
Matthew Goldhill
(CEO)Previously Creative Strategist at Mobile5 Media Limited for 2 years, Partner Account Manager at Sharethrough for 9 months, and Partner Manager at AppNexus for 1 year.