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Pico
Monetization software for the creator economy
- 21-100 employees
- B2B
- Payments
- Content
- Digital Media
- Social Media
- Downtown Brooklyn, NY
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Company mission
Pico's mission is to build the tools necessary to protect the Fourth Estate.
-5% employee growth in 12 months
Our take
Pico offers creator companies, from media publications to independent content creators, a Customer Relationship Management (CRM) platform which allows them to monetize their work easier. It offers software solutions that enable users to engage audiences, sell subscriptions, secure payments, and gain audience insight.
As the success of the likes of Substack and Patreon shows, as well as that of subscription media companies from Netflix to Bloomberg, subscriptions are growing in popularity again. With this growth comes an increased need for media companies to win customer loyalty and ultimately secure subscriptions – a problem that Pico’s stack helps to do.
The company has grown steadily since securing early funding from Strype and Precursor back in 2019, and has since shown that it’s kept its finger on the industry pulse by continuously upgrading the platform as the creator economy becomes increasingly difficult to navigate.
The signs are encouraging for Pico, and its focus is now on growing its customer base both at home in the US and overseas.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Comprehensive health, dental, vision
- 401(k) options
- We work hard, but we encourage healthy work-life balance
- Paid family and parental (both maternal and paternal) leave
- Work from home opportunities
- Full team on-sites twice per year
Company values
- Care
- Camaraderie
- Ownership
- Context
Funding (last 2 of 3 rounds)
Apr 2023
$10m
SERIES A
Apr 2021
$6.5m
EARLY VC
Total funding: $21m
This company has top investors
Leadership
Nick Chen
(CEO)Previous Director of Design at Dots Communication, and UX Designer at CloudPhysics.
Jason Bade
(President)Previous Research Analyst at Stanford University, and current Lecturer of Law at Stanford Law School.