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Pinata makes it simple to store and retrieve media on IPFS and build social applications with Farcaster.
44% female employees
The ever-developing blockchain landscape has given birth to NFTs in recent years, providing an opportunity for customers to invest in art and for creators to earn money from their work. However, the early stage industry currently relies on large-scale NFT marketplaces with high fees, slow uploads, and limited customization tools, leading many to consider developing their own NFT platform.
Pinata provides an NFT marketplace creation and management system for creators, focussing heavily on facilitating flexible, scalable, and customizable features for brands. The company differentiates itself from competitors by offering rapid and secure IPFS uploads, gated content features, brand marketing tools, and optimized video and image streaming.
Whilst the plethora of NFT marketplaces will present themselves as serious competitors against Pinata, the company by solving the scalability, monetization, and personalization challenges that brands usually face. The platform is also uniquely designed around social media integration, providing link-shortening tools and content branding templates to optimize the visibility and quality of NFTs shared via social platforms.
Steph
Company Specialist at Welcome to the Jungle
Jul 2022
$18m
EARLY VC
May 2021
$3.5m
SEED