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Pisces
Eco-friendly water cremations, arranged online.
- 1-20 employees
- B2C
- Sustainability
- Age-tech
- South Montebello, Commerce, CA
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Company mission
Doola's mission is to make death simple, stress-free, and sustainable, alleviating the logistics around death and funeral arrangements through its one-stop shop for the end-of-life process.
Our take
Funeral arrangement companies are certainly nothing new, and the industry is full of established family businesses steeped in tradition. The funeral sector, however, also suffers from lack of transparency, predatory business practices, bureaucratic inefficiencies, and a lack of consumer focus. This is what Doola is setting out to change.
The company sets itself apart by offering water cremations, also known as aquamation. This is a natural method of decomposition that uses water, not fire, to cremate bodies. Water cremation releases no emissions at all, drastically different to the 540+ pounds of greenhouse gases released during each flame cremation. The aquamation process is now legal in 23 states with more to follow.
By providing a sustainable solution in a market which has been traditionally slow to modernise, Doola have great potential to create a circular end-of-life process. The company are now focused on raising funding and building out their marketing, product, and operations teams.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 🩺 Health Insurance
- 🧘♀️ Flexible PTO + Mental Health Days
- 💵 Equity
- 🏡 Remote-First
- 🛋 Home Office or Co-Working Stipend
Company values
- Feel a passion learning and a constant striving for personal growth.
- Take a customer-first approach to everything you do.
- Choose empathy through your actions and words, with customers, colleagues, and partners.
- Practice stepping up/down, knowing when to occupy space and when to offer it to others.
- Enjoy working at a startup, for all the good and not-so-good, so you can make it a success.
- Constantly seek to understand instead of criticism.
- Be driven by our mission of making death better for people and the planet.
Funding (1 round)
May 2022
$1m
SEED
Total funding: $1m
Leadership
Christopher Taktak
(CEO)Experience As Ph.D. Research Assistant from 2019 to 2020. Founded Doola in 2021.