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Plaace

Real estate data and insights

Plaace logo
1-20 employees
  • Property
  • B2B
  • Marketplace
  • Renting
  • Analytics
  • Real Estate
  • SaaS
  • Data Analysis
Gaustadbekkdalen, Oslo, Oslo

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Company mission

To create vibrant streets ​and cities together, by matching retail tenants and properties utilising data driven decision support.

Our take

Norway’s real estate market is beginning to thaw after a particularly chilly few years, which means retail renting is also on the up. Plaace is a new marketplace platform looking to capitalise on it. The Plaace platform helps retail landlords and renters browse renting opportunities, and select the right ones using real estate data including footfall, location analytics, and general location overview.

In this way, Plaace is part of a growing trend in the real estate industry to overhaul legacy practices and reap the cost, time, and efficiency benefits of digital transformation. Whilst the sector has been slow to catch up, substantial amounts of capital are now being poured into realtech startups. In Norway specifically, 2021 was a recordbreaking year for startup investments more broadly, so Plaace’s 2020 launch saw them benefit from these two swelling market trends.

To some degree, Plaace will still have to contend with a real estate market that, whilst recovering, is not yet in full flow. What it offers, however, is so far a relatively unique proposition for the region, so Plaace is in a potentially strong position for future growth.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Get a ton of responsibility and freedom to contribute with your unique talent and experience while you work on truly enjoyable tasks and projects
  • Get to work closely with some of the biggest real estate companies in Norway, their retail and hospitality tenants, leading brokers, data partners and stars of the startup ecosystem
  • See contributions be instantly implemented and create business value, as opposed to long decision-making processes in large corporates
  • Contribute early in defining the next part of the growth journey for a VC-backed tech startup with MNOK 13 in total funding, 15 pilot customers and ambitious international scaling partners
  • Work in a fun, inspiring and performance driven culture that puts structure, methods and learning at the center, in a team with experts in digital product development, tech, data science, retail, start-up, and venture capital
  • 5 weeks vacation, social offices at StartupLab in Oslo (new friendships guaranteed), laptop and equipment of your choice, private health insurance, and an invite to the Plaace dinner club

Company values

  • We are in it together
  • Fun, simple & engaging
  • Inspire & motivate
  • Data-driven confidence
  • Professional & transparent

Funding (last 2 of 7 rounds)

Jan 2024

$0.9m

SEED

Nov 2023

$0.2m

GRANT

Total funding: $3.7m

Leadership

Peder Søholt

(CTO)

Has extensive experience as a senior consultant at companies including BEKK, NRK, Miles AS, and TeliaSonera. Subsequently pivoted to work in product, working in various managerial and advisory roles for Telenor Digital and Geddit.

Snorre J. Jordheim Myhre

(CEO)

Previously an Accenture consultant, who moved into project management at NorgesGruppen before taking part in the first enterprise cohort at startup generator Antler.

Tobias Martinsen

(CMO)

Worked as a tech product reviewer, then a business advisor with Spark, before moving on to hold various analyst positions with Televenture Management and nFront Capital. Prior to joining the Antler cohort, was a growth consultant with BikeFinder.