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To transform the entire OOH channel to be truly programmatic for buyers and sellers.
Few candidates hear
back within 2 weeks
With marketing campaigns stretched across multiple channels, brands must ensure consistency in order to foster strong customer relationships. However, this can be difficult because digital out-of-home media, such as billboards, are usually controlled through different entities than online and mobile advertisements. Place Exchange’s supply-side platform allows companies to connect out-of-home media to other digital channels, creating a more unified marketing campaign.
Omnichannel marketing has already been well achieved in mobile and online advertisement, but Place Exchange’s patented technology delivers a way for businesses to also integrate digital out-of-home marketing and hence control entire campaigns from a single interface. The platform combines the workflows, reporting, and attribution of DOOH, mobile and online advertisements, and allows the same creatives to work cross-channel towards brand continuity.
Place Exchange has partnered with several digital out-of-home advertisement providers to expand the marketing options available through its platform. Investment in the company will be used to broaden its product offerings and expand into new markets.
Freddie
Company Specialist at Welcome to the Jungle
Jul 2021
$20m
SERIES A
Ari Buchalter
(CEO)Former CEO at Intersection Co, and former COO at MediaMath. Previously Senior Partner in Digital Media and Technology at Rosetta.
Jason Shao
(COO)Principal at Contingency2. Former Head of Engineering at Intersection. Previously VP of Engineering at Wyng and at PlaceIQ.
Dave Etherington
(CCO)Former Chief Strategy Officer at Intersection. Worked as Executive Vice President at Titan, and previously as Strategic Manager at Guardian News and Media.
Software Engineering