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Playbook

Platform for health & wellness creators

Playbook logo
21-100 employees
  • B2C
  • B2B
  • Lifestyle
  • Payments
  • Content
  • Fitness
  • SaaS
  • Wellbeing
Hell's Kitchen, New York, NY

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Company mission

To develop an environment for creators to thrive — content ownership, seamless tools, and a compelling business model to help them grow their own subscription businesses.

Top investors

21% employee growth in 12 months

Our take

Playbook allows fitness & wellness professionals to create, stream, and gain subscriptions for their content. Essentially, the platform is a Patreon or Subtstack aimed towards the health and fitness industry.

The company has been around since 2016, but secured major funding to scale operations as the Covid-19 pandemic forced trainers into the online space. Its reputation has been boosted by the rollcall of high profile, large-following content creators who use the platform, such as Boss Everline, Kenzie Morley and Nick Bare.

The next few years should be interesting for Playbook now that in-person training has returned. There’s plenty of weight to the argument that online training will remain a strong revenue stream, especially for creators with large followings. However, more grassroots level trainers may still be on the fence.

That said, subscription based services are on the rise with people more willing than ever to pay for the content they want, which is an encouraging sign for Playbook as it looks to keep appealing to both pro trainers and customers.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Work from anywhere
  • Competitive salary and equity
  • Full health benefits
  • Flexible paid time off policy
  • All the tools you need to be successful
  • Fun and energetic teammates
  • Opportunities to learn and grow

Company values

  • We are committed to creators – We aim to give all health, fitness, and athletic creators on our platform the resources they need to successfully launch and run their own subscription business.
  • We are passionate about wellness – Our creators make wellness accessible to the average person. Exercise, meditation, and nutrition are all pillars for a healthy, happy life, and we’re proud to be providing the platform.
  • We are innovative & determined – We strive to bring the best technology and resources to our creators and fans. We are constantly updating our app with the latest and greatest features.
  • We support diversity – We’re all different. And it’s those differences in thought and perspective that allow us to succeed.
  • We care about the little things – We provide you with all the technology, content, and customer support you need to grow your business.
  • We pride ourselves on quality – If you’re not loving Playbook, we want your feedback and we promise we will find a solution.

Funding (2 rounds)

Oct 2020

$9.3m

SERIES A

Jun 2020

$3m

SEED

Total funding: $12.3m

This company has top investors

Leadership

Jeff Krahel

(CEO)

Before co-founding Playbook in 2016, they spent six years as a Director at Halmos Capital Partners, leading the special situations investment arm.

Kasper Ødegaard

(Creative Director)

As well as being the Co-founder and Creative Director at Playbook, they have run Think Opposite - an independent design firm, since 2010.

Michael Wojcieszek

(CTO)

Former Analyst at Highbridge Capital Management. Before co-founding Playbook, they co-founded Stack AI, Inc.