Plend

Financially inclusive, open-banking led lending service

Plend logo
1-20 employees
  • B2C
  • Credit Scoring
  • Lending
  • Social
London, UK

Company mission

To level the playing field of loans, giving everyone a chance to access a loan they can afford.

B Corporation
Top investors

66% female employees

Our take

The world of 'credit' has always been a bit of an elusive one. Though almost all of us have heard of the term, very few people truly understand how it works and how it affects our financial situations, and this has led to some real issues. Plend has identified that there are over 13 million people in the UK who lack financial security and a staggering £24bn worth of credit has been lent to people with inaccurate or non-existent credit files, which makes them virtually invisible to the financial system and vulnerable to rip-off rates and financial hardship. This is the problem that Plend is setting out to solve.

Plend's solution promises to allow borrowers to fulfil their dreams at affordable rates by making smarter decisions on applicants who might otherwise be overlooked by traditional lenders. A tight focus on this segment and relatively low lending limits allow it to manage risk while keeping interest rates down, providing an excellent alternative to credit cards and payday loans.

Since its launch in July 2022, Plend has made over £40 million in loans, increasing its loan book by 20% month on month. Having secured further funding in an investment round held in November 2022, it will move to develop its platform and grow its customer base.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Equity options
  • Lunch bought for you every Thursday
  • 40 days annual leave! (inc bank hols)
  • Birthday off
  • Monthly social activities

Company values

  • Plend Is Personal: It’s why we started Plend - we care passionately about the people we serve
  • Wonderfully Different: We believe in a world that’s inclusive, celebrates diversity and treats everyone fairly and with respect
  • People Power: We're better together. Our community is at the heart of everything we do
  • Innovate With Purpose: You no longer have to settle for the status quo, we're building a better tomorrow for you
  • Financial Freedom: We know how financial independence can be incredibly empowering and is vital for a healthy and happy life

Funding (last 2 of 3 rounds)

Nov 2022

$25.3m

SEED

Sep 2021

$0.9m

SEED

Total funding: $26.3m

This company has top investors

Leadership

James Pursaill

(Co-Founder & CEO)

Previously a Digital Project Manager at the International Institute for Strategic Studies. Prior to that, they were a Project Manager at DK, a Staff Writer at Pixel Dynamo, and a Digital Project Assistant at HarperCollins Publishers

People progressing

Initially joined Plend in 2022 as the Head of Operations and has since been promoted to COO.

Diversity, Equity & Inclusion at Plend

  • At Plend, we’re committed to creating a diverse environment and are proud to be an equal opportunity employer
  • All applicants who have the necessary experience will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Plend is also committed to compliance with all fair employment practices regarding citizenship and immigration status

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