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Popchew

Platform for delivery-only food brands

Popchew logo
1-20 employees
  • B2B
  • Lifestyle
  • Marketplace
  • Food
  • Delivery
Tribeca, New York, NY

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Company mission

Popchew's mission is to build an entirely new way to interact with the food, content, and creators we love, reimagining how we eat.

Our take

The personal preferences of content creators have long since been a focal point for digital marketing, with product placements and clothing partnerships being commonplace online. However, a relatively new trend of fast food partnerships with musicians and content creators presents a range of new opportunities for digital marketers.

Popchew partners with content creators to establish brand deals with fast-food restaurants that can be ordered online as part of a food delivery app. The website encourages digital content marketing specifically through the influencer’s food preferences, providing them with the tools to produce menu ranges, the infrastructure to have high-profit margins, and to work with local restaurants.

Whilst Popchew’s niche may seem overly specialized, food-related digital content is immensely popular and the company’s integrated infrastructure for restaurant-meal brand deals shows a lot of potential. The company currently has two major brand deals (Anthony Pompliano's Bitcoin Pizza, and Zias' Wing Szn), and more are expected if they are to continue on their upward trajectory.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Equity
  • Full health, dental, vision coverage
  • Unlimited PTO policy

Funding (1 round)

Mar 2022

$3.6m

SEED

Total funding: $3.6m

Leadership

Rushir Parikh

(Co-Founder & CEO)

Studied Computational Media at the Georgia Institute of Technology. Worked in Special Projects at Bellhops, and was a Product Manager at Shipt. Joined Fetch Rewards as a Senior Product Manager.

Nick Sopchak

(Co-Founder)

Studied at Florida State, and was part of Pilotworks' founding team. Worked in Regional Operations at Cobalt Robotics, and was Operations Lead at Main Street.