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Popular Pay's mission is to lead an agile transformation in advertising by bringing together technology and creativity to power how modern marketers create content.
Advertisers and marketers have always been necessary for businesses to thrive, but in today’s age of social media, it is more necessary than ever. Furthermore, “story-based” platforms such as TikTok and Snapchat have decreased content length whilst increasing quantities, resulting in many companies having to rapidly scale up their content output.
Popular Pays provides an online marketplace for the matching of businesses, influencers, and content creators to advertisers and digital marketers. The company lists over 85,000 digital marketers for the creation of content for social media, sponsorship deals, and traditional media, particularly focussing efforts on meeting the current standard of high-volume and short-length formats.
Whilst digital marketing agencies have been popping up for years, Popular Pays stand out with their awareness and focus on the importance of scaling to meet the enormous content demands of today's social media landscape. In addition to providing a marketplace for businesses, the platform also stands out by allowing marketers to manage hundreds of clients at once, boosting business for them as well as their clients.
Freddie
Company Specialist at Welcome to the Jungle
Dec 2018
$1.1m
SERIES B
Aug 2018
$5.5m
SERIES B
This company has top investors
Corbett Drummey
(CEO)Experience as Assistant Account Executive for 3 years. Co-founded Popular Pays as CEO in 2013.