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Potloc
Social network consumer research company
- 201-500 employees
- B2B
- Enterprise
- Marketing
- Market research
- Machine Learning
- SaaS
- Data Analysis
- Mile End, Montreal, QC
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Company mission
Potloc's mission is to empower their clients to make smarter decisions by pushing the boundaries of market research each and every day.
Our take
Potloc originated as a game between its co-founders, who would bet on their predictions of whether businesses in their neighborhood would thrive or fail. As their predictions were nearly perfectly accurate, they realized that local intelligence was key to understanding business outcomes. Potloc developed to gather and analyse this local intelligence on a global scale by analysing data provided by hundreds of thousands of people online.
Though Potloc uses social media to reach its respondents, it does not buy data from Facebook, instead focusing on targeted advertising and careful survey design to ensure that the right people are reached and choose to respond. While numerous companies carry out market analysis, Potloc's focus on the respondent's experience is refreshing and helps it stand out in a crowded field, and this has helped them attain some very large clients, including Decathlon, Nielsen, KPMG and L'Oréal.
Having secured an additional round of funding in 2022, Potloc now intends to expand into the North American and European markets and to further invest in its machine learning data analysis technology. They are also looking to acquire more talent, greatly boosting their workforce as part of their development.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Performance evaluation every 6 months
- A rapidly growing company where the sky's the limit
- Flexible remote work policy
Company values
- Learning - Never stop learning
- Ambition - Create a solid rocketship
- Transparency - Tell and ask everything
- Team Spirit- Play as a team, win as a team
Funding (last 2 of 4 rounds)
Jun 2022
$17.9m
SERIES B
Jul 2019
$10m
SERIES A
Total funding: $30.5m
Leadership
Rodolphe Barrere
(CEO)Prior to co-founding Potloc has been a tech entrepreneur, investing in a number of startups such as Monk AI, Simplyk and Epic Foundation.
Louis Delaoustre
(COO)Previously a sales advisor at Thales Raytheon systems, involved in sales tracking and efficiency analysis.
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Sales & Account Management