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To build a global mobile network to capture ground truth.
17% employee growth in 12 months
The mass adoption of mobile devices has presented new opportunities for large-scale data capturing which, until the last few years, went untapped. Global on-demand insights company Premise Data mobilizes smartphone users to source data.
By making Smartphone users data contributors, Premise Data provides an AI-driven market research service that presents efficient solutions to businesses by collecting first-party data insights. The startup tasks smartphone users with gathering data points such as information on a store's inventory or pricing, resulting in a network of valuable worldwide data contributors.
The company pays contributors per data point captured, providing an incentive for intimate and high-quality data collection, which is then used to fuel insights and market decisions for partnered companies. Premise Data acquired Grupo Meiko in late 2022 to further accelerate global growth within the retail measurement space.
Kirsty
Company Specialist at Welcome to the Jungle
Jan 2021
$85m
SERIES E
Sep 2015
$50m
SERIES C
This company has top investors
David Soloff
(Co-founder)Founder and CEO of OTT Risk. Has worked at the Columbia University Institute for Data Sciences and Engineering since 2011. Former Director of Information Products at Rapt, Venture Partner at Bowery Capital, and Co-founder of Metamarkets.