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ProQuo AI
AI brand management
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Market research
- SaaS
- Hammersmith, London, UK
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Company mission
To help brand owners grow and succeed, arming them with a better understanding of how people interact with their brands.
Our take
The startup world has never been more competitive and it is becoming more so, with roughly three startups started every second. This means that brand management has never been more important for these startups to differentiate themselves from competitors, and it is this that ProQuo wishes to facilitate.
The company empowers brand managers across the globe with the right data to maintain their brand perception, so they can make better-informed decisions at the right time to focus on growth. It is the first platform to use AI to harness brand management. The company has seen rapid success; thousands of brands are already signed up to ProQuo.
ProQuo is currently focused on an ambitious stage of growth, with offices in the UK, US and South Africa. Further, the recent formation of a top level advisory board led by pioneers in the scientific field is set to facilitate the company's growth by helping shape strategic direction.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Pension
- Salary: Competitive
- Share Option Package
- Company Private Medical Aid
- 25 Days Holiday & Your Birthday Off!
- Commitment to your well-being with subscriptions to LifeWorks EAP & Calm
- Hybrid working
- Collaborative office environment (free breakfast!)
Funding (last 2 of 4 rounds)
Jan 2020
$2.8m
SEED
Dec 2018
$2.2m
SEED
Total funding: $6.2m
Leadership
Nadim Sadek
(CEO)Alongside serving as CEO at ProQuo, Nadm is Artist Manager at Off The Record and Executive Producer & Presenter at Boss Bikes Club. In 1993, Nadm founded Sadek Wyndberg Research which, after 10 years, he sold to WPP.
People progressing
Annie joined ProQuo as Client Service Director in September 2018after studying at Durham and spending 7 years at Scorpio Partnership. She was promoted to Head of Customer Success and UK General Manager in January 2021, and promoted again to Head Of Customer Experience and UK General Manager after 1.5 years.
Having worked at Grey London as a Planner for almost 3 years and a Strategist for Droga5 for 2 years, Searsha joined ProQuo as Head of Brand Partners and Human Sciences in September 2019. After a year and a half, she was promoted to Head of Growth. Searsha was promoted twice more in 1.5 years to Chief Revenue Officer.
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Focus on employee wellbeing (1)
Innovative product (1)
Strong leadership (1)
Our leadership team lead by example. Clear, open and honest communication is greatly valued.
Admin & IT Support
Strong leadership
Jun 2021
ProQuo AI is committed to the team's wellbeing, offering subscriptions to MasterClass and Calm.
Admin & IT Support
Focus on employee wellbeing
Jun 2021
ProQuo AI is pioneering a new category, AI Brand Management, by building the first global brand management platform which brings together deep scientific understanding on how brands succeed and immediately actionable growth-driving guidance.
Admin & IT Support
Innovative product
Jun 2021