Jump to section
To separate genuine product knowledge from the flood of AI-generated marketing noise now dominating the internet.
Artificial intelligence has come on strides in recent years, but many assistants still struggle with relatively simple tasks. For example, AI-powered shopping assistants have frequently been found to supply conflicting information regarding prices, product specifications and more.
Product.ai is building what it calls the verification layer for AI commerce, to combat inaccurate and misleading product overviews. The platform can do things like check whether coupons actually work, verify the latest prices, and decipher whether claims about products are true.
Formerly known as Demand.io, the company's earlier focus was on creating innovative eCommerce experiences, but its rebrand to Product.ai in 2026 cemented its pivot to creating the truth layer for eCommerce. This mission answers a growing problem for consumers, as increasing AI marketing noise drowns out true reviews - meaning there should be ample opportunity for Product.ai to make an impact.

Steph
Company Specialist at Welcome to the Jungle
Michael Quoc
(Founder & CEO)Experience as Senior Product Manager for Yahoo! Inc. from 2002 to 2006 and as Director of New Products from 2006 to 2008.
Brian Stanback
(Chief Architect)A software Engineer with a passion for building highly interactive web applications. Brian has over 15 years of experience as a Web Developer, Software Architect, and Database Engineer.
Jimmy Doheny
(Director of Operations)Jimmy joined Product.ai in 2017 as a Partner Marketing Manager. They then moved into the role of Senior Manager of Revenue Operations in 2019 and Director of Operations in 2021.