Profile Pensions

The fintech is well placed to disrupt the market which is dominated by traditional DIY operators such as Scottish Widows and Aviva who have largely failed to move with modern expectations of a digital-first experience and more importantly don’t advise people on what to do with their pensions.

By utilising a mix of technology and human expertise, Profile Pensions differentiates itself by providing anyone with a recommended pension plan that is personalised, updated automatically and affordable. Profile pensions are also unique in offering everyone a dedicated pension adviser to discuss their retirement goals if they choose to do so. They currently manage c.£1bn of assets for more than 23000 customers.

However, the company is not the first startup to go after this lucrative market. It faces competition from other startups such as Penfold and recently IPO’d PensionBee have also had success in this space.