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Profusion
Using data to improve customer experience
- 101-200 employees
- B2B
- Artificial Intelligence
- Enterprise
- Business Intelligence
- Data Analysis
- London, UK
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Company mission
To help businesses grow using the power of data science.
19% employee growth in 12 months
Our take
Profusion is an established player within its field and, over the last decade, has built a strong reputation and an impressive client roster. The company was founded with the intention of using data to enable businesses to drive up their revenue through increased customer engagement.
Profusion offers bespoke data-driven solutions that allow businesses to pinpoint their most valuable customers. Its tailored approach allows Profusion to take on clients of all sizes and work closely with businesses to ensure that they're getting the most out of their marketing.
Profusion delivers a range of products and services, from training companies' internal marketing teams, to providing onsite consultation, to outsourcing marketing functions completely. Its flexibility gives it a clear edge in the marketing sector.
Benefiting hugely from the diversity of its team's experience, Profusion offers data science, data architecture, marketing execution, technical consultancy and developer support all under one roof. In addition, its data-driven, expert-led services have allowed Profusion to bag big-name clients such as HSBC, Kingfisher, TppTiles and Majestic among them.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Huge upbeat home in buzzy Shoreditch Tech City
- Flexible, agile and remote working
- Lounge with cinema screen, turntable, guitar, sofas and library
- WOW ‘extra mile’ Awards for staff
- Charitable and social impact initiatives
- Team social events, ping pong table and Friday ‘beer o’ clock’ in the office
- Culture and training
- Unlimited paid annual leave
- Free supply of fresh fruit, healthy snacks, toast, cereal and ‘proper’ coffee
- People’s Pension, Vitality Health Insurance** and 1:1 financial adviser
- Salary sacrifice schemes, including cycle and childcare
- London Living Wage provider
- Coaching mindset
Leadership
Natalie Cramp
(CEO, not founder)Studied Economics at the University of York. Worked in communications and management at companies such as Shell and Deloitte, and for the London 2012 Olympics. Joined Profusion in 2018.
Russell Parsons
(Non Executive & Founder)In 1999 Guy and Russell founded Profusion, initially a SaaS business focused around their proprietary Email Marketing Platform.
Guy Marson
(Board Member)Guy was the CEO of Profusion in its various forms for the first 12 years and has particularly focused on the technology and client side of the business.
Diversity, Equity & Inclusion at Profusion
- 19 languages spoken, 45% female leadership team and 17 nationalities represented
- We created the Profusion Data Academy in partnership with the University of Essex, with its core goal being to train the next generation of data scientists from underrepresented backgrounds as we understand that in order to be diverse in the tech sector, we must diversify the recruitment pool, starting with students.
- We've started the Data Ethics Advisory Board, made up of influential tech leaders. Giving us and our clients advice on how to use data responsibly.