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Project X
Out-of-home advertisement provider
- 21-100 employees
- B2B
- Marketing
- Digital Media
- Advertising
- Financial District, New York, NY
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Company mission
Project X's mission is to bring out-of-home advertisement to life through a combination of innovative technology and inspiring people.
12% employee growth in 12 months
Our take
Out-of-home (OOH) advertising has existed long before the rise of advertisements on digital devices, and this has resulted in campaigns becoming antiquated and lacking innovation. Whilst cookies, location data, and other data points are used to help optimize and manage digital advertising, OOH advertising does not see such benefits, ultimately reducing campaign success and efficiency.
Project X provides OOH advertisement services, empowering its clients to navigate traditional and digital OOH media through data-driven solutions. The company's campaigns utilize the data and KPIs of each client to customize each OOH campaign, negotiate rates, provide customized art productions, and produce real-time analytic reports to increase campaign performance visibility.
Whilst OOH advertisement is nothing new, Project X stands out by recognizing the lack of data applications for existing campaign providers, helping its clients to modernize and optimize the way they present their campaigns. Through its in-house productions teams, data-driven approach, real-time reporting, and management services, the company aims to optimize the success of OOH campaigns for its clients, future-proof their business practices, and optimize revenue.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Health, dental, vision and life insurance
- Generous parental leave policy
- Unlimited vacation time
- 401k matching program
Company values
- Details Matter - Put your best work forward. It builds trust. Get Shit Done
- Get Shit Done - Keep moving forward and solve problems
- Communicate - Constant, clear and candid; internally and externally
- Be Proactive - See something DO something
- One Team - We’re all in this together, so treat each other right
- Courage - Don’t be afraid to fail
Funding (last 2 of 4 rounds)
Mar 2014
$2m
EARLY VC
Sep 2010
$1.1m
SEED
Total funding: $3.2m
This company has top investors
Leadership
John Laramie
(CEO)Experience as Brand Manager and Coordinator for The Beanstalk Group from 2006 to 2010. Founder and CEO of ADstruc since 2009.
Josh Warrum
(COO)Experience as Associate General Counsel of The Beanstalk Group from 2007 to 2010. Founder of Warrum Law, PLLC from 2009 to 2016.