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Building trusted brands by using data responsibly
- 1-20 employees
- B2B
- Artificial Intelligence
- Privacy
- SaaS
- Data Analysis
- London, UK
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Company mission
To redesign trust in technology
60% female employees
Our take
Our world is changing super fast and keeping up with trends is the natural way forward. Data and technology is absolutely crucial for growth and innovation. But there is a huge problem - with the growing concerns of cyber attacks and misinformation, we don't know what to trust. There’s a lack of trust in today’s technology and insufficient institutional sophistication to address that gap. Consumers are demanding trust that’s real.
IF helps organisations de-risk future products and services and build trusted brands by using data responsibly. Companies are increasingly keen to make the most of the data their products harness, but at the same time they want ethical data practises, because it’s the right thing to do.
IF works with innovative organisations that want to create trust in technology. Clients include the likes of BBC, Blue Cross and Citizen's Advice and many more.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Sarah Gold
(CEO)Founded WikiHouse, an open-source set of designs for high-performance, low-energy homes.