Propel PRM

Public relations management software

Propel PRM logo
21-100 employees
  • B2B
  • Internal tools
  • Productivity
  • Marketing
  • Analytics
  • Networking
  • SaaS
Lower Manhattan, New York, NY

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Company mission

Propel's mission is to empower any business to reach their audience and tell their story.

Our take

Public Relations (PR) software is an emerging field with some successful players beginning to rise to the top. One of these is Propel, who are bringing the Customer Relationship Management (CRM) SaaS model to PR agencies in the form of what they’re calling Public Relations Management (PRM) software.

The principal is very similar to CRMs: contact management, pitch tracking, and relationship building to help automate and optimise the client management process. Propel already count Google, The Daily Mail, and Textron as customers, so the model appears to be applying well.

Propel claim to have been first-in-field with this concept, and if that’s the case they certainly kicked off something of a trend. Prezly, Agility PR, and Pr.co are all among the crop of rival startups offering similar services to Public Relations firms. With VC investment fairly tepid in the PR software sector relative to adjacent sectors like sales or recruiting, competition for funding may get hot.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Access to and collaboration with company leadership and advisors
  • Join as a core early team member with stock options, in a high-growth startup transforming a traditional industry
  • Career growth, learning opportunities and mentoring in a very dynamic company
  • Competitive salary
  • Global-remote company with flexible working hours
  • Unlimited PTO
  • Health insurance and paid parental leave

Funding (last 2 of 3 rounds)

Mar 2022

$4.5m

SEED

Jul 2021

$1.1m

SEED

Total funding: $6m

Leadership

Zach Cutler

(CEO)

Founder of Cutler PR, alongside contributing to Entrepreneur Magazine and serving on the Forbes Agency Council and the YEC.

David Cohen

(CTO)

Has experience as a technical writer at SysAid Technologies and HP Software, before moving on to work as a Java Developer at Matrix.